ABOUT / BLOG

3 Google Tools to Supercharge Your Google Analytics

If you’re a webmaster, developer or a digital marketer, Google Analytics (GA) is a valuable tool to measure your website’s performance. And for free, it provides an economical benefit. Google continues to add new features and improvements to GA. Additionally, Google has created other tools and services that, when integrated with GA, can make your…

Read More

LISTEN: MCCI SVP PR/Marcom Rich Donley Featured on WWJ-AM

MCCI senior vice president of PR/Marcom Rich Donley was interviewed on WWJ-AM on Monday morning regarding the aftermath of Hurricane Irma in Florida over the weekend. Based out of Orlando, Rich details his personal experiences with Irma (he’s safe!) Listen to the clip here:

Read More

Hurricane Irma: Personal Crisis Preparedness — Survival of the Fittest or Love thy Neighbor!?

“Hurricane Irma, downgraded to an ‘extremely dangerous’ Category 4 storm with winds reaching a sustained maximum of 150 mph, hurtles toward Florida.” “The dramatic mass exodus from South Florida could turn into one of the largest evacuations in U.S. history.” “Florida air travel starts to shut down.” These are just a few of the headlines…

Read More

Detroit Corner: Why Summers in the D Are the Best

The Motor City is the perfect destination for a wide variety of activities – especially in the summer. Since this is my first summer in Detroit, I set out to get the full experience. Let me be your virtual tour guide and tell you how to make your summer in the D the best yet!…

Read More

High-Impact Presentation Tips

Business presentations can be wonderful, or horrible, experiences for both the presenter and the audience. I’ve been on both sides of the table for about 40 years, so I have a sense of the good, bad and ugly when it comes to pitching your ideas or your results. Here goes: Get to the point. Don’t…

Read More

Benefits Of An Internship

While the proverb “practice makes perfect” outdates all of us, it couldn’t be more true. Especially for an intern. When I first started my internship at MCCI in May 2017, I felt the way most interns do: I had been tossed overboard where I would sink or swim. I soon realized that outside of school,…

Read More

Social Media’s Fight Against “Fake News”

Fake News: Not only has the phrase fake news become a talking point of 2017 politics in the United States, it has also directly affected the way U.S. citizens read and disseminate information. It’s such a hot topic the 2017 edition of the Associated Press Stylebook and Briefing on Media Law included the phrase, stating…

Read More

MCCI Wins 2017 Bronze Telly Award

At MCCI, we love telling our clients’ stories, and explaining to the world why they are different, through multiple diverse channels. And it is always an honor when the industry recognizes our work. MCCI recently won a 2017 Bronze Telly Award for 3D video work completed with General Broach. General Broach requested MCCI’s help to…

Read More

Using Instagram To Advance Your Brand

Times of rapid, continuous technological advancements require you to be knowledgeable and adaptable to the latest trends. This is especially true when working in the media industry. With a variety of unique, individualized platforms equipped with their own style, there are multitudes of ways to share your company’s story with the world. Since its development…

Read More

Social Media Marketing Trends: Let’s Get Back to the Basics

Every year as the clock strikes midnight and we enter a new year, almost immediately following are blogs focused on the social media trends of 20-whatever year it is. In 2016, live video products and the increased use of emojis were just a few trends on the social radar of marketing and communications professionals.  Fast-forward…

Read More