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Social Media Policies: Your Company Needs One Now More Than Ever

While I no longer consider social media a “new” tool in the marketing and communications tool box, we’re all still learning the proper ways to communicate on these digital platforms. Companies, universities and other organizations seem to be scrambling to define what can and cannot be said by its employees,  and other associated individuals. Having…

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Write Eye-popping Press Releases

The press release: It’s the backbone of media relations and the bane of many reporters and editors who are scrambling to meet deadlines with quality work and reduced staffs.  How do savvy PR pros make their press releases stand out at the portal of the Press Release Black Hole that threatens to yank the document…

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3 Essential Components of a Creative Brainstorm

As one of MCCI’s fearless leaders says, “no idea is a bad idea.” Usually, it’s one of those bad ideas that turns into the one idea a client likes.  Our agency is lucky to have a plethora of creative minds within our office walls: some who have worked for some of the best advertising agencies…

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How to be an Effective Team Player

A lot of problems in the workplace are caused by a breakdown in teamwork. We all want to be great teammates, but sometimes we lose focus on what that really means. An effective team player is someone who puts aside his or her personal goals, works well with others, collaborates with team members and ultimately…

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Grab Their Attention: Marketing to 3 Different Generations

With new integrated approaches to marketing, brands need to find unique ways to target their specific audience(s), which includes age. To do this, it’s good to be up-to-date on research that provides insight on how to create content that will reach these three unique audiences. Below is a breakdown of three generations and what content…

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3 Google Tools to Supercharge Your Google Analytics

If you’re a webmaster, developer or a digital marketer, Google Analytics (GA) is a valuable tool to measure your website’s performance. And for free, it provides an economical benefit. Google continues to add new features and improvements to GA. Additionally, Google has created other tools and services that, when integrated with GA, can make your…

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LISTEN: MCCI SVP PR/Marcom Rich Donley Featured on WWJ-AM

MCCI senior vice president of PR/Marcom Rich Donley was interviewed on WWJ-AM on Monday morning regarding the aftermath of Hurricane Irma in Florida over the weekend. Based out of Orlando, Rich details his personal experiences with Irma (he’s safe!) Listen to the clip here:

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Hurricane Irma: Personal Crisis Preparedness — Survival of the Fittest or Love thy Neighbor!?

“Hurricane Irma, downgraded to an ‘extremely dangerous’ Category 4 storm with winds reaching a sustained maximum of 150 mph, hurtles toward Florida.” “The dramatic mass exodus from South Florida could turn into one of the largest evacuations in U.S. history.” “Florida air travel starts to shut down.” These are just a few of the headlines…

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Detroit Corner: Why Summers in the D Are the Best

The Motor City is the perfect destination for a wide variety of activities – especially in the summer. Since this is my first summer in Detroit, I set out to get the full experience. Let me be your virtual tour guide and tell you how to make your summer in the D the best yet!…

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High-Impact Presentation Tips

Business presentations can be wonderful, or horrible, experiences for both the presenter and the audience. I’ve been on both sides of the table for about 40 years, so I have a sense of the good, bad and ugly when it comes to pitching your ideas or your results. Here goes: Get to the point. Don’t…

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