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The Title Identity Challenge

Does your title fit what you do? For many of us, regardless of the size of the business we work in, frequent shopping excursions to the haberdashery in addition to what you, your co-workers and your clients think you’re supposed to be doing is just part of the job. Titles imply certain things,  and, as…

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Millennial and Gen Z Buyer Behavior: The Marketing Grinch Who’ll Steal Christmas?

As we quickly approach December and holiday gift-giving, I’ve done my shopping homework. I’m socially listening to the hottest products for my teenage nieces and nephews, keeping an ear open at the dinner table on what my husband wants (no, you’re not getting a BBQ smoker!) and stocking my own Sephora cart, ready to hit…

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The 3 L’s of Communication

Everyone already knows that the communication between client/vendor/employee (insert your audience of choice here) can be its own artform. And of course, many of us struggle with the translation of personal communication to that of a business environment… and I’m definitely included. The client/service provider relationship can make things especially tricky. It can be a…

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Taylor Swift and the Brand Refresh

If you have not heard by now, the old Taylor is dead. Taylor Swift recently dropped her first single, “Look What You Made Me Do,” in almost three years in preparation of today’s release of her sixth album, “Reputation.” Noticeably darker than her previous songs about friendship and lost loves, it is evident that Swift is…

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“Tweeting Made Easier?” I see it as less creative.

On Nov. 7, Twitter announced it doubled users’ 140-character limit to 280 characters, a move many in the marketing communications profession anticipated following Twitter’s initial testing of the expanded tweet in September.  Twitter’s goal, it’s Product Manager Aliza Rosen wrote in a blog, was to make it, “so every person around the world could express…

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6 Tips For Better Business Growth

I was well into a follow-up call with a buyer for an international firm when the question came: “So, what does your company do best?” In some ways, I was glad he wanted to narrow our conversation to specific service lines, so he  could funnel the right opportunities. However, I wanted to be sure not…

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Detroit Is A Top Global Destination, Says Lonely Planet

“After decades of neglect, Detroit is rolling again. It’s like the whole place is caffeine-buzzed, freewheeling in ideas. Young creative types jump-started the scene when they began transforming the crazy-huge slew of abandoned buildings into distilleries, bike shops and galleries.” That’s the opening paragraph to Lonely Planet’s exposé of Detroit, coined America’s Great Comeback City…

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Social Media Policies: Your Company Needs One Now More Than Ever

While I no longer consider social media a “new” tool in the marketing and communications tool box, we’re all still learning the proper ways to communicate on these digital platforms. Companies, universities and other organizations seem to be scrambling to define what can and cannot be said by its employees,  and other associated individuals. Having…

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Write Eye-popping Press Releases

The press release: It’s the backbone of media relations and the bane of many reporters and editors who are scrambling to meet deadlines with quality work and reduced staffs.  How do savvy PR pros make their press releases stand out at the portal of the Press Release Black Hole that threatens to yank the document…

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3 Essential Components of a Creative Brainstorm

As one of MCCI’s fearless leaders says, “no idea is a bad idea.” Usually, it’s one of those bad ideas that turns into the one idea a client likes.  Our agency is lucky to have a plethora of creative minds within our office walls: some who have worked for some of the best advertising agencies…

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