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Detroit Corner: Why Summers in the D Are the Best

The Motor City is the perfect destination for a wide variety of activities – especially in the summer. Since this is my first summer in Detroit, I set out to get the full experience. Let me be your virtual tour guide and tell you how to make your summer in the D the best yet!…

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High-Impact Presentation Tips

Business presentations can be wonderful, or horrible, experiences for both the presenter and the audience. I’ve been on both sides of the table for about 40 years, so I have a sense of the good, bad and ugly when it comes to pitching your ideas or your results. Here goes: Get to the point. Don’t…

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Benefits Of An Internship

While the proverb “practice makes perfect” outdates all of us, it couldn’t be more true. Especially for an intern. When I first started my internship at MCCI in May 2017, I felt the way most interns do: I had been tossed overboard where I would sink or swim. I soon realized that outside of school,…

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Social Media’s Fight Against “Fake News”

Fake News: Not only has the phrase fake news become a talking point of 2017 politics in the United States, it has also directly affected the way U.S. citizens read and disseminate information. It’s such a hot topic the 2017 edition of the Associated Press Stylebook and Briefing on Media Law included the phrase, stating…

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MCCI Wins 2017 Bronze Telly Award

At MCCI, we love telling our clients’ stories, and explaining to the world why they are different, through multiple diverse channels. And it is always an honor when the industry recognizes our work. MCCI recently won a 2017 Bronze Telly Award for 3D video work completed with General Broach. General Broach requested MCCI’s help to…

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Using Instagram To Advance Your Brand

Times of rapid, continuous technological advancements require you to be knowledgeable and adaptable to the latest trends. This is especially true when working in the media industry. With a variety of unique, individualized platforms equipped with their own style, there are multitudes of ways to share your company’s story with the world. Since its development…

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Social Media Marketing Trends: Let’s Get Back to the Basics

Every year as the clock strikes midnight and we enter a new year, almost immediately following are blogs focused on the social media trends of 20-whatever year it is. In 2016, live video products and the increased use of emojis were just a few trends on the social radar of marketing and communications professionals.  Fast-forward…

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MCCI Team Spotlight with Sara Schulz

Today we recognize our summer video intern, Sara Schulz. Sara works with the video team at MCCI to help support while also bringing a fresh set of eyes to the shooting and editing processes. She attends Lawrence Technological University and is approaching graduation. What do you love most about your internship at MCCI? What I love most…

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MCCI Team Spotlight With Lauren Lesniak

Today we recognize our summer communications intern, Lauren Lesniak. Lauren works with the PR and Marketing teams at MCCI to help support goals and initiatives, while also bringing a fresh set of eyes to the work. She attends Grand Valley State University and is approaching graduation.  1. What do you love about MCCI? There are…

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5 Web Terms Every Marketer Should Know

The internet and marketing communications go hand-in-hand in today’s fast-paced digital world. It is very important for marketers to understand website terminology to stay up to date on trends for their clients. Here are a few terms that are essential for marketers: Responsive Design is an approach to web page creation that utilizes flexible layouts…

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