ABOUT / BLOG

Crisis Communication: Anticipate and Prevent, Don’t Just React After the Fact

“It takes a lifetime to build a reputation and only a few seconds to destroy one.” Crisis communication is tricky but the MCCI team has successfully handled many scenarios over the past 20+ years. There are definitely tips that can help you come out of a crisis situation with your company and reputation intact, but…

Read More

MCCI Team Spotlight with Rachel Bair

This week we are recognizing Rachel Bair, our Business Manager extraordinaire. Rachel’s attention to detail and reliability contribute to the all-around success of MCCI immeasurably. Her vast business experience has given her the ability to make a great impact at MCCI and she has proven herself to be a true leader at our agency. Read…

Read More

Why I Love Working in Detroit

There are a lot of misconceptions when it comes to Detroit especially for those outside of the region – and even for some who live here. Having worked in Detroit my entire life, with the exception of a few years, I have been able to witness the ups and downs of this wonderful city. And…

Read More

MCCI Team Spotlight with Lauren Creech

This week we are recognizing our Production Assistant, Lauren Creech. As the newest addition to MCCI’s video team, Lauren is learning a lot! She has become a key leader in organizing video projects and keeping the video team running as one cohesive unit. Lauren is extremely approachable, has a unique, artistic touch and is more…

Read More

MCCI Team Spotlight with Megan Peterson

This week we are recognizing public relations extraordinaire, Megan Peterson. After beginning her career at MCCI over two years ago, she quickly became one of our team’s most valuable assets. After all, not everyone is able to successfully serve nearly a dozen clients while still actively contributing to in-house marketing efforts. Read what Megan has…

Read More

A Day in the Life of MCCI’s COO/CFO

As the Chief Operating Officer (COO) and Chief Financial Officer (CFO), I handle the day to day operations at MCCI. My role essentially is to ensure that everything runs efficiently. This means that I take daily pulse checks with members of the MCCI team to make sure they’re on the right track and that every…

Read More

Why You Should Consider Interning at a Small Agency

With so many agencies in Southeast Michigan your internship options are vast, I choose MCCI because of its unique small size. As a Grand Valley State University student, and an active member of our PRSSA chapter (I’m the current VP of PR) I have been exposed to the many small/boutique agencies in and around Grand…

Read More

The Value of an Internship

An internship gives you the experience that college classes just can’t provide. It really takes diving into the work force to understand how it operates and what information is essential to succeed. In the world we live in today, internships are becoming more and more crucial in the hunt for future employment. Aside from the…

Read More

How to Stay on Top of Your Web Design Game

The world of web design is in constant motion. It’s not linear, it’s a system that keeps evolving like a spider web, expanding with intricacy out in many different directions. So, the obvious question is: How can you possibly stay relevant in a field that is bursting with new methods and ideas? Well, it’s not…

Read More

Transitioning from Journalism to PR

Looking back, public relations wasn’t my passion given poor exposure of what PR really was. As a journalist, I brushed off the suggestion of transitioning into public relations. I loved the news business; I loved learning about what was going on in the world; and, above all, I loved the idea of being a part…

Read More