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MCCI Team Spotlight with Sharon McMurray

This week we are recognizing Senior Communications Consultant, Sharon McMurray! With over 25 years of experience in the Communications/Public Relations realm, she is MCCI’s go-to gal when it comes to Corporate Communications (where the majority of her experience lies). Her expertise includes news media relations, financial communications and consumer/employee communications, making her one of MCCI’s…

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What PR Can and Can’t Do for You

A lot of confusion surrounds public relations: Specifically, the purpose of the profession and how organizations can best use it. The Public Relations Society of America (PRSA) defines public relations (PR) as “a strategic communication process that builds mutually beneficial relationships between organizations and their public.” PR is not always what organizational leadership necessarily expects.…

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MCCI Team Spotlight with Greg Zonca

This week we are recognizing Producer/Videographer/Editor, Greg Zonca! His many skills allow him be a very important and versatile piece of the MCCI puzzle. From making sales calls to editing videos, Greg does it all! His passion for television and video developed while he was pursuing a mechanical engineering degree, in an elective course called…

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Crisis Communication: Anticipate and Prevent, Don’t Just React After the Fact

“It takes a lifetime to build a reputation and only a few seconds to destroy one.” Crisis communication is tricky but the MCCI team has successfully handled many scenarios over the past 20+ years. There are definitely tips that can help you come out of a crisis situation with your company and reputation intact, but…

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MCCI Team Spotlight with Rachel Bair

This week we are recognizing Rachel Bair, our Business Manager extraordinaire. Rachel’s attention to detail and reliability contribute to the all-around success of MCCI immeasurably. Her vast business experience has given her the ability to make a great impact at MCCI and she has proven herself to be a true leader at our agency. Read…

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Why I Love Working in Detroit

There are a lot of misconceptions when it comes to Detroit especially for those outside of the region – and even for some who live here. Having worked in Detroit my entire life, with the exception of a few years, I have been able to witness the ups and downs of this wonderful city. And…

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MCCI Team Spotlight with Lauren Creech

This week we are recognizing our Production Assistant, Lauren Creech. As the newest addition to MCCI’s video team, Lauren is learning a lot! She has become a key leader in organizing video projects and keeping the video team running as one cohesive unit. Lauren is extremely approachable, has a unique, artistic touch and is more…

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MCCI Team Spotlight with Megan Peterson

This week we are recognizing public relations extraordinaire, Megan Peterson. After beginning her career at MCCI over two years ago, she quickly became one of our team’s most valuable assets. After all, not everyone is able to successfully serve nearly a dozen clients while still actively contributing to in-house marketing efforts. Read what Megan has…

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A Day in the Life of MCCI’s COO/CFO

As the Chief Operating Officer (COO) and Chief Financial Officer (CFO), I handle the day to day operations at MCCI. My role essentially is to ensure that everything runs efficiently. This means that I take daily pulse checks with members of the MCCI team to make sure they’re on the right track and that every…

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Why You Should Consider Interning at a Small Agency

With so many agencies in Southeast Michigan your internship options are vast, I choose MCCI because of its unique small size. As a Grand Valley State University student, and an active member of our PRSSA chapter (I’m the current VP of PR) I have been exposed to the many small/boutique agencies in and around Grand…

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