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Spring Cleaning – PR Style

The sun is shining here in Detroit! Spring may be making its way here. I’m not sure about you, but I feel like I have all sorts of energy when the winter is breaking, it’s like I’m coming out of hibernation. I’m not sure what to do with all this extra energy so I thought,…

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The New Age of Web Animation

This year animation is poised to make a triumphant comeback. For those of you that can remember the early days of the web, pixelated bouncing balls, blinking animated gifs and the ever annoying scrolling marquees were littered everywhere… This is not a return to those but rather functional and aesthetic animations. Animation reinforces hierarchy, relationships,…

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Winter Writing Challenge

Winter blues have you down? Me too; I’ve been contemplating what to do with all this indoor time since it’s too frigid to go outside. I decided my fixation shall be writing. In the world of PR, I write a lot and I’ve found it to be very calming and rewarding – so why not…

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Winners and Losers of Super Bowl 2015 Ads

There was a lot of Super Bowl advertisement hype this year. Some ads really hit the mark and others were well, just off if not way off. Below are some of the winners and losers (in my opinion).

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Lessons Learned at the North American International Auto Show

You may have seen all the North American International Auto Show videos circulating, but how much work does it take to actually shoot video there? A lot of energy and know-how about navigating the show floor. While this was personally was my first year shooting at the Auto Show, MCCI has 13 years of experience…

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Website Design – 5 Trend Resources You Should Know About

Website design is constantly improving, and it can be hard to keep up with all the things you need to do to make sure your website looks and feels current. This year promises to continue the trend of websites being sleek, innovative and creative.. (See what trends we predict in this blog post.) We know…

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Sticking to your Professional Resolutions

It’s a New Year, and you know what that means – time for resolutions! If you’ve ever made a New Year’s resolution before, you may have noticed that it’s difficult to maintain over time. Significant change usually takes some serious effort and dedication. But if you’re still deciding how you want to improve this year,…

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5 Website Design Trends You Should Be Watching for in 2015

Websites have completely revolutionized themselves over the years – and 2015 promises to be another year of transformation. Here are my five predictions for changes in website technology we’ll see in 2015: Exclusively Responsive: Responsive website design has ceased to be a trend and can now be considered the new normal. Companies who do not…

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Lessons Learned from WestJet Airlines in Holiday Story-Telling

Last year WestJet Airlines’ holiday video was everywhere. Everyone was watching and sharing it. As I write this blog post, the 2013 video has 37,541,107 views. Why did people love it? It was a timely story. The video was posted December 8, when holiday traveling typically begins its uptick due to the holidays. There was…

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The Tell All: What You Need to Make a Quality Video

Producing high-quality videos takes more than one person and a good smartphone camera. In fact, sets can vary from small to large, and may involve very many people or just a few. Here at MCCI one day we can be exploring a manufacturing plant and the next we can be in an executive’s office for…

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