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Sticking to your Professional Resolutions

It’s a New Year, and you know what that means – time for resolutions! If you’ve ever made a New Year’s resolution before, you may have noticed that it’s difficult to maintain over time. Significant change usually takes some serious effort and dedication. But if you’re still deciding how you want to improve this year,…

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5 Website Design Trends You Should Be Watching for in 2015

Websites have completely revolutionized themselves over the years – and 2015 promises to be another year of transformation. Here are my five predictions for changes in website technology we’ll see in 2015: Exclusively Responsive: Responsive website design has ceased to be a trend and can now be considered the new normal. Companies who do not…

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Lessons Learned from WestJet Airlines in Holiday Story-Telling

Last year WestJet Airlines’ holiday video was everywhere. Everyone was watching and sharing it. As I write this blog post, the 2013 video has 37,541,107 views. Why did people love it? It was a timely story. The video was posted December 8, when holiday traveling typically begins its uptick due to the holidays. There was…

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The Tell All: What You Need to Make a Quality Video

Producing high-quality videos takes more than one person and a good smartphone camera. In fact, sets can vary from small to large, and may involve very many people or just a few. Here at MCCI one day we can be exploring a manufacturing plant and the next we can be in an executive’s office for…

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Career Lessons from Rich Homberg of Detroit Public Television

Last week I had the pleasure of touring the Detroit Public Television studio as a part of the Detroit Economic Club (DEC) Young Leaders Series. This was the first DEC Young Leaders meeting I’ve been able to attend since becoming a member, and I had a wonderful time exploring the different TV sets and hearing…

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MCCI Welcomes Business Manager Rachel Bair

MCCI is happy to announce our latest addition to the team, Business Manager Rachel Bair. Rachel is responsible for day-to-day accounting management, managing business operations and client activity reporting among other things. Although this is Rachel’s first full integrating marketing agency environment, she hails from an impressive background of accounting positions in the print and…

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5 Useful Tools for Social Media Monitoring

The internet produces some amazing statistics. Every 60 seconds there are 433,000 tweets 1,800 blog posts 70 registered domains 293,000 status updates on Facebook 4.7 million posts on Tumblr Do you know how many of those are about your brand?

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What’s Next in Manufacturing & What it Means for PR

As a new Original Equipment Suppliers Association (OESA)’s Automotive Public Relations Council (APRC) Young Professionals member, I recently attended the OESA fourth quarterly meeting on October 22, 2014 to learn more about what’s to come in automotive manufacturing and how that impacts the public relations side of the industry.

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‘Um, Ahh, No Comment’ – 5 Tips to Get Media Ready

We’ve all seen it. The infamous media interview. That soundbite that divulges more than the interviewee intended to (from words spoken on or off camera) … the innocent “No comment” that implies a guilty act … the dumb look that says, “I don’t know how to answer that question” … and it’s played over and…

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