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7 Useful Marketing Tools YOU can use

Kicking off your marketing activities? It can be overwhelming, but there are an endless amount of free tools available to help you/your company. Here are seven to get you on your feet:

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How to Use a Corporate Blog as a PR Tool

Now more than ever, consumers have a voice. The rapid growth of technology we’ve experienced has resulted in quickly-evolving social media channels and nearly instant. Considering the speed at which messages travel, companies have a lot to gain by strengthening communication with stakeholders. One way to do this effectively is to have a corporate blog.…

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Don’t Just Tell, Show! The Importance of Video Animation

Why should you use animation in your videos? For one, animations have the potential to deliver content with an efficiency that no other medium can match. A recent study posted by Statistic Brain reveals that the human attention span has dropped significantly over the past decade – from 12 seconds to 8 seconds. According the same…

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Twitter Gets Caught With “Information Arbitrage”

Last Wednesday, Twitter CFO Anthony Noto was speaking to a financial analysts’ conference. These are important for any public company, but they’re hardly the kind of speaking engagement that would usually toss a company into the middle of what’s being called a “user revolt.”

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The Ever-changing Roles of PR Professionals and Journalists

According to the PEW Research/U.S. Bureau of Labor Statistics, there are 4.6 public relations specialists for every reporter. What does that mean? It means that the relationships that PR pros have with journalists is becoming more and more crucial.

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5 Simple Tips to Keeping Your Website Fresh

Maintaining a website can be a daunting task. Of course you know what your company does best, but how do you illustrate that in an appealing/concise matter? What’s the best way to organize your site map so that the flow of information makes sense? There are bound to be a lot of questions when it…

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6 Tips for Being On-Screen

Being the “talent” in front of a camera can be a scary job, especially if it’s your first time. We’ve all been there, the nerves and fear of how you’ll come across… The important thing is to remain calm and trust those around you on the shoot to make your experience easy Still nervous? Here…

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Facebook Update: Messenger App

Have you heard? Facebook is now requiring users to install a separate app to use their message function. This app is called Messenger. The company’s tag line for the app is “Free texting from Facebook.” It’s interesting that all public forms of Facebook interactions are remaining on the main app, but private conversations are now…

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The Ultimate Cheat Sheet on Marketing Videos

If you have a product or a service that you are looking to inform others about what better medium than video.  Video allows a person who has no idea what you do or what your product does to immediately be informed about your organization, product and/or service.  Video can explain the main benefits in a quick and…

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