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Don’t Just Tell, Show! The Importance of Video Animation

Why should you use animation in your videos? For one, animations have the potential to deliver content with an efficiency that no other medium can match. A recent study posted by Statistic Brain reveals that the human attention span has dropped significantly over the past decade – from 12 seconds to 8 seconds. According the same…

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Twitter Gets Caught With “Information Arbitrage”

Last Wednesday, Twitter CFO Anthony Noto was speaking to a financial analysts’ conference. These are important for any public company, but they’re hardly the kind of speaking engagement that would usually toss a company into the middle of what’s being called a “user revolt.”

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The Ever-changing Roles of PR Professionals and Journalists

According to the PEW Research/U.S. Bureau of Labor Statistics, there are 4.6 public relations specialists for every reporter. What does that mean? It means that the relationships that PR pros have with journalists is becoming more and more crucial.

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5 Simple Tips to Keeping Your Website Fresh

Maintaining a website can be a daunting task. Of course you know what your company does best, but how do you illustrate that in an appealing/concise matter? What’s the best way to organize your site map so that the flow of information makes sense? There are bound to be a lot of questions when it…

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6 Tips for Being On-Screen

Being the “talent” in front of a camera can be a scary job, especially if it’s your first time. We’ve all been there, the nerves and fear of how you’ll come across… The important thing is to remain calm and trust those around you on the shoot to make your experience easy Still nervous? Here…

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Facebook Update: Messenger App

Have you heard? Facebook is now requiring users to install a separate app to use their message function. This app is called Messenger. The company’s tag line for the app is “Free texting from Facebook.” It’s interesting that all public forms of Facebook interactions are remaining on the main app, but private conversations are now…

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The Ultimate Cheat Sheet on Marketing Videos

If you have a product or a service that you are looking to inform others about what better medium than video.  Video allows a person who has no idea what you do or what your product does to immediately be informed about your organization, product and/or service.  Video can explain the main benefits in a quick and…

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One Stop Shop

A benefit of our recent move to Detroit is that our new space delivers a one-stop shop for capabilities and collaboration. Whether clients work with us for one of our offerings or all five – which include public & media relations, social media, video, web & digital and marketing & advertising – we can now…

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Behind the Scenes with the Architects of the MCCI Office

The MCCI office was designed by the Detroit-based architectural duo of D MET design. Husband and wife Joel Schmidt and Elizabeth Skrisson sat down with the MCCI team to talk about what inspired them as they went about creating our space in the historical Murphy-Telegraph building.   Q: What inspired you about the space? A:…

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5 Common Misconceptions about Public Relations

Public relations (PR) isn’t the easiest industry to explain (see my previous post). It’s particularly hard to explain with characters like “Sex in the City’s” Samantha Jones and “Mad Men’s” Don Draper giving people a very interesting (and false) idea of what PR is really like. So, below are five common misconceptions about PR that…

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