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One Stop Shop

A benefit of our recent move to Detroit is that our new space delivers a one-stop shop for capabilities and collaboration. Whether clients work with us for one of our offerings or all five – which include public & media relations, social media, video, web & digital and marketing & advertising – we can now…

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Behind the Scenes with the Architects of the MCCI Office

The MCCI office was designed by the Detroit-based architectural duo of D MET design. Husband and wife Joel Schmidt and Elizabeth Skrisson sat down with the MCCI team to talk about what inspired them as they went about creating our space in the historical Murphy-Telegraph building.   Q: What inspired you about the space? A:…

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5 Common Misconceptions about Public Relations

Public relations (PR) isn’t the easiest industry to explain (see my previous post). It’s particularly hard to explain with characters like “Sex in the City’s” Samantha Jones and “Mad Men’s” Don Draper giving people a very interesting (and false) idea of what PR is really like. So, below are five common misconceptions about PR that…

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Millennials do know how to read and write

Millennials have been underestimated for some time now. Frequently, Millennials are criticized for gloating about their childhood trophies and achievements without understanding the fundamentals of hard work. Although this younger generation is tech-savvy, there is a fear that Millennials are not reading and writing enough… Which leads to the assumption that they are uniformed and…

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Made in Michigan

Embracing local craftsmen and artisans was a key part of MCCI’s new headquarters design and construction strategy. So we worked to outfit our office with a number of features that reflect our passion for Michigan. We hired Detroit architects Joel Schmidt and Elizabeth Skrisson from D MET design – a husband and wife duo –…

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Why MCCI Chose the Murphy-Telegraph Building

We are loving our new home at the Murphy-Telegraph building in downtown Detroit! There are a number of reasons we chose to relocate – the first is that we simply ran out of room at our previous site for people, communication technology, and creative space. With growing clientele and an expanding team, we now have…

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Firing Back

“They pull a knife, you pull a gun. He sends one of yours to the hospital, you send one of his to the morgue.” – The Untouchables One of the most instinctive human reactions, to the despair of great moral teachers throughout history who have tried to convince us otherwise, is to fight back. When…

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Why MCCI Loves Detroit

Why Detroit? A lot of factors went into choosing Detroit as our new headquarters. To name a few… The Detroit Economic Growth Corporation (DEGC – a client) opened our eyes to all the opportunities Detroit has to offer and the value proposition the move would mean for us. We wanted to work in a walkable…

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MCCI Moves to Detroit

We have big news – MCCI has officially moved to Detroit! Our new address is 155 W. Congress, Suite 501, Detroit, MI 48226 in the Murphy-Telegraph building. Although we’ve had an office in the Renaissance Center for a decade, we’re delighted that our headquarters now resides in the city. We are excited to begin showing…

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10 Signs You Should Invest in Integrated Marketing

The world of communication is constantly evolving. New channels emerge daily and messages travel more quickly than ever. As communication has changed, so has marketing. Effective marketing today is integrated, meaning consistent messaging is delivered through social media, traditional media, email, website content, video or any combination of the many channels available today. Not sure…

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