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What Does a PR Agency Do?

Businesses need to build relationships to survive. Public relations agencies build those relationships by developing an image that accurately represents the organization’s mission, culture and goals. Public relations is an honest practice that creates transparency between the public and an organization. It’s important to remember that agencies do not “spin” information!

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What is the Relationship between Public Relations and Marketing?

Often times other industries perceive PR as a silo, off in our own little world… When in reality successful PR is marked by its relationships with other departments like Marketing for example. The very definition of PR (from the Public Relations Society of America) is “A strategic communication process that builds mutually beneficial relationships between…

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The MCCI Video Process: Client Edition

Preparation Here at MCCI we like to make the editing process enjoyable and simple for our client. This begins in the earliest stages of creating a video: pre-production. During pre-production we discuss the look and feel for the video with the client. Additionally we get details on our interviewee and images that will be complementary…

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4 Ways to Use Social Media to Optimize Your PR Campaign

During an aggressive PR campaign, You. Are. Swamped. There is a strategy you’re implementing, there are tactics you’re executing and there is media outreach you’re engaged in and much, much more. One way you can increase awareness of your campaign even further is through the use of social media. I can’t stress enough how invaluable…

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3 Ways to Jump Start Your Digital Campaign

It is no secret that we are living in a digital age, with almost everyone we see communicating with some form of device both socially and professionally.   Businesses know that they need to gain a social and digital media presence, but where do you begin?  Here are three ways to jump start your campaign: Research…

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The Imagination Behind Animation

With the right tools and creative eye you can create almost anything in the world of animation and motion graphics. One of the best parts of creating something from scratch is that you are in full control of building every element. This can be very time consuming, but also fun and rewarding. One of my…

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Creative Inspiration in Editing

As a videographer, editor and visual artist it’s crucial to engage and inspire the audience… To truly show them something they haven’t seen before. A lot of this comes down to incorporating fresh styles and cutting-edge techniques, which is exciting because they’re always changing. I began learning the non-linear editing process in middle school, but…

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Opening the Door to Editing

Growing up I used to recruit my friends and siblings to act in my latest and greatest movie idea. Unfortunately I didn’t own editing software, which forced my talent to be one take wonders and create our own special effects. I finally saved enough money to purchase my first editing software and I couldn’t have…

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Stories that Inspire

I think we have all experienced a moment in our life when we watch a movie, hear a speech, or see something live that inspires us.  After that experience there is a brief moment in time where we reflect on and evaluate our lives.  How have hearing and seeing these messages inspired us to take…

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Videos Increase Your Value and Give You More Bang for Your Buck

Every company has had this thought at one point or another – ‘I’d love to do video but it’s too expensive’… however, that ‘but’ is where you’re wrong. The value of video today is unprecedented, but nowadays the cost of producing high quality video is much more reasonable compared to a decade or two ago.…

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