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Why we love PR (and you should, too!)

“Public relations… that’s like advertising, right?” Well, not exactly. More times than not, people seem to associate public relations with advertising, which isn’t completely wrong, but it’s an incomplete description of public relations and it doesn’t do the practice justice. Public relations allows for creativity, strategic thinking and an honest desire to ethically improve a…

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Expanding MCCI Team Gives a Warm Welcome to Kaitlin Rebella

The MCCI Public and Media Relations team is growing. Our newest addition, Kaitlin (Katie) Rebella, joined MCCI this May. Her background includes marketing, PR and communications positions at EWI Worldwide, Freitag & Co., Airfoil Public Relations and Lovio George. She is the current accessibility ambassadors manager for the Detroit Grand Prix Association, where she leads…

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Welcoming Michelle Merriweather, Jeff Adkins & Garrett Ekstrom to the MCCI Family

We are happy to officially introduce three new MCCI staff members. Garrett Ekstrom and Michelle Merriweather are joining the MCCI web and digital department, and Jeff Adkins is joining the public and media relations department. The expansion of these two departments has been a priority for us here at MCCI as demand has continued to…

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What Does a PR Agency Do?

Businesses need to build relationships to survive. Public relations agencies build those relationships by developing an image that accurately represents the organization’s mission, culture and goals. Public relations is an honest practice that creates transparency between the public and an organization. It’s important to remember that agencies do not “spin” information!

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What is the Relationship between Public Relations and Marketing?

Often times other industries perceive PR as a silo, off in our own little world… When in reality successful PR is marked by its relationships with other departments like Marketing for example. The very definition of PR (from the Public Relations Society of America) is “A strategic communication process that builds mutually beneficial relationships between…

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The MCCI Video Process: Client Edition

Preparation Here at MCCI we like to make the editing process enjoyable and simple for our client. This begins in the earliest stages of creating a video: pre-production. During pre-production we discuss the look and feel for the video with the client. Additionally we get details on our interviewee and images that will be complementary…

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4 Ways to Use Social Media to Optimize Your PR Campaign

During an aggressive PR campaign, You. Are. Swamped. There is a strategy you’re implementing, there are tactics you’re executing and there is media outreach you’re engaged in and much, much more. One way you can increase awareness of your campaign even further is through the use of social media. I can’t stress enough how invaluable…

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3 Ways to Jump Start Your Digital Campaign

It is no secret that we are living in a digital age, with almost everyone we see communicating with some form of device both socially and professionally.   Businesses know that they need to gain a social and digital media presence, but where do you begin?  Here are three ways to jump start your campaign: Research…

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The Imagination Behind Animation

With the right tools and creative eye you can create almost anything in the world of animation and motion graphics. One of the best parts of creating something from scratch is that you are in full control of building every element. This can be very time consuming, but also fun and rewarding. One of my…

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Creative Inspiration in Editing

As a videographer, editor and visual artist it’s crucial to engage and inspire the audience… To truly show them something they haven’t seen before. A lot of this comes down to incorporating fresh styles and cutting-edge techniques, which is exciting because they’re always changing. I began learning the non-linear editing process in middle school, but…

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