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4 Key Elements to a Successful Corporate Video

Producing a corporate video? Here are four tips to keep you on track in your preparations. 1.     Who are you Talking to? You have to identify who you’re creating the video for. Yes, you must identify your target market (no, not the store Target – where my wife could spend half her day and salary…

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Aiming for the Elusive Viral Video

What do babies, cats, chickens and the 80’s all have in common? All have the potential to become viral videos. Everyone has a favorite viral video. Maybe you found it searching on YouTube, saw it on a friend’s Facebook wall or heard a coworker laughing hysterically in the cube next to you. For me, Keyboard…

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Become Extraordinary Through Visual Creativity

I’ve been working in the video industry for a little over 15 years.  I began as a production assistant, where I was running cables and helping with other various parts of production. Since then, I’ve worn just about every hat from producer and videographer to editor and designer. I’ve even owned and operated my own…

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Protect Your Web Budget from Scope Creep

Anyone who’s worked on a web project knows about scope creep. No matter how well-defined the scope of a project is in the beginning, chances are the scope will change between kickoff and final delivery. “A List Apart,” the popular blog for web developers and designers, recently published an article on the wisdom of conducting…

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Storytelling in Corporate Video Production

I’ve been involved in the storytelling business for nearly forty years. I’ve been a photographer, editor, writer, and producer. I’ve worked in television newsrooms with chaotic daily deadlines, and produced documentaries that took more than a year to complete. As the Senior Producer at MCCI, I’ve taken the skill sets I’ve acquired and have applied…

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5 Tips for Making a Promo Video

Why would you ever want to create a promotional video?  It allows your viewer to experience your world or your product. Video is a powerful tool that brings what you are offering to a person in the comfort of their personal space.  There are many different kinds of promotional videos.  You could be promoting a…

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Pictures Tell the Story More Powerfully

The first huge news story I remember was the assassination of President John F. Kennedy when I was in elementary school. It made me want a job where I could tell the world when important things happened. I became a radio news reporter. A few years into my career a former co-worker asked if I…

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The Evolving World of Video

Here’s something to mull over, 75 percent of communicators are increasing their visual storytelling in 2014. Those companies recognize the effectiveness of sharing stories through the use of video because research data shows that a continuous flow of short videos increase visits, links, sampling, and inquiries regarding their content. That’s why You Tube is now…

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How to Create a Content Machine in Your Organization

Many of our clients have plenty to talk about: what they know, what they build, how they serve and how they’re different. The problem? It’s difficult to regularly “download” that content from busy executives, workers and other stakeholders. We found a compelling way to get that content so it can be used in multiple ways,…

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Martin Luther King Jr. – Race and Ethnicity in Television

At the University of Michigan I took a class called “Race and Ethnicity in Television.” In this class I learned the reason the Civil Rights movement was so successful was because of television. People in their homes could see the injustice being done. It’s the old debate of does TV influence culture or does culture…

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