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Teaming Up for a Win

Co-branding is an extremely common practice for companies of all sizes to raise awareness for a cause or product. Co-branding happens much more frequently than you probably think. Let’s take October’s National Breast Cancer Awareness Month for example. The NFL teams up with the American Cancer Society for their Crucial Catch Campaign during the month…

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MCCI Launches Website for Runaway & Homeless Youth Regional Alliance

Site leverages responsive web design to connect disconnected youth The MCCI team is pleased to announce the launch of a new mobile-first, responsive website for the Runaway & Homeless Youth Regional Alliance. The web launch is part of an integrated marketing strategy for the Runaway & Homeless Youth Regional Alliance to build awareness and provide…

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Consistency + Content = Brand Magnetism

Your company – its brand – should reflect a single consistent mission. Having consistency in your brand representation – and the underlying content that supports it – will compel businesses and people to interact professionally with you. Always consider two things when creating content: logo consistency and a very, very short tag line. Having one…

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Is there a velvet rope around your website?

Nearly one out of five Americans has a disability. Is your web experience inclusive and welcoming to visitors with disabilities, or does it create barriers for these people? Does it make sense to shut out 20 percent of the web-surfing population from your organization’s site? Many web UI designers and developers get so wrapped up…

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MCCI: The “Anti-Agency” Agency

After running this blog for two and a half months I realize that I’ve told you very little about MCCI. So, here is MCCI in a nutshell… Twenty years ago, MCCI was founded. It’s been an “anti-agency” agency since day one. What I mean to say is that we’re unique. There is no “one size…

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“What Do You Do?”

In May I was hired to Mort Crim Communications right after graduating from Grand Valley State University with a Bachelors of Science in Advertising and Public Relations. Now that I’m in the “real world” I am constantly asked one question over and over and over… “What do you do?” There’s no simple or condensed way…

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Lessons Learned in My 20’s

I’ve been thinking lately about lessons learned when I was in my late teens and early 20’s. I have a few tips to (some) millennials – the drivers, some say, of the new workplace. I say “some” because there are two kinds of people in the workplace, regardless of age: Those who are a “sponge”:…

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Facebook Link Checker: See how your link looks before posting to Facebook

Love it or hate it.  Facebook is a force to be reckoned with. With a large user base and ever-increasing amount of data available.  It’s important to start looking at Facebook as more than a platform for catching up with friends. If you haven’t implemented the Facebook Open Graph Protocol, you are leaving the fate…

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Interacting with the Media, Part Two: Think like a Reporter

Last week we discussed dos and don’ts when interacting with the media. This week I’d like to help you think like a reporter, because let’s face it: talking with reporters can on occasion make you break out in hives, if you let your mind run amuck. So focus, focus, focus! The interview experience: You’ve got…

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Interacting With the Media, Part One: Do’s and Don’ts

Interacting with the media doesn’t have to be as awful as most people think – in fact, once you understand the basics, you can enter any interview with confidence and authoritative control of your own media message. Over the next few weeks I’ll be focusing on the art of the media interview. Though they can…

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