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How to Create a Content Machine in Your Organization

Many of our clients have plenty to talk about: what they know, what they build, how they serve and how they’re different. The problem? It’s difficult to regularly “download” that content from busy executives, workers and other stakeholders. We found a compelling way to get that content so it can be used in multiple ways,…

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Martin Luther King Jr. – Race and Ethnicity in Television

At the University of Michigan I took a class called “Race and Ethnicity in Television.” In this class I learned the reason the Civil Rights movement was so successful was because of television. People in their homes could see the injustice being done. It’s the old debate of does TV influence culture or does culture…

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The power of video at the North American International Auto Show

The North American International Auto Show (NAIAS) will be held at Cobo Center in Detroit beginning January 13 and I‘m very excited! First I should tell you that I’ve been going to the Detroit Auto Show for probably more than 50 years. In fact, I remember going to the show with my dad when I…

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An average day in my life

Often people ask me what my ‘average day’ looks like – if there is such a thing! Being the CEO of MCCI would be extraordinarily complicated if not for a range of technologies that allow me to operate fully connected from just about anywhere on earth.  In the sometimes manic realities of business ownership, I…

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The Truth Always Prevails

Every organization eventually faces a crisis – or more than one – that has public or client implications. Here are two situations your business may find itself in: (1) Making an honest – or dishonest – mistake; (2) Being honest but wrongfully perceived as being dishonest. 1) Making an honest – or dishonest – mistake.…

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Expectations for a PR Professional in an Agency

Before I began working for an agency, I wasn’t quite sure what to expect. I know that every agency is different, and MCCI is the first agency I’ve worked at, but I’d like to share some observations I’ve had so far about my experience in agency life. Young professionals, this is what I have learned…

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How I spend my holidays

Many people in communications don’t like the holidays – the media have gone home after putting out their year-end double issue or have the interns running the station, subject matter experts with whom you need to talk are finally taking all that vacation time that piled up over the year and it just seems twice…

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How to Hire an Agency Part 2 of 2

I talked about what an Agency should be asking you in some of your first conversations. I’d like to shift to a few things they should be talking about themselves and your partnership.

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How To Hire an Agency Part 1 of 2

How do you find the right fit for your business when you’re looking for an agency? This is a common question we are frequently asked. The fourth quarter often finds us helping organizations make decisions for the New Year. As an integrated marketing agency, we support everything from strategic planning to formulation of RFP’s that…

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Be a Pro from the Get-Go

Being a young professional, your reputation is always on the line. Always. Whether you’ve just graduated and are job hunting, or you’re pursuing an internship, you always have to present yourself well – yes, even on social media which employers do check out about you. Particularly during the application and interviewing process. Let’s chat about…

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