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Supporting Cause-Related Organizations

Who makes daily business possible for us here at MCCI? We serve all different types client sectors including economic development, education, manufacturing, government and nonprofit organizations. In fact, 40 percent of our clients are nonprofit cause-related organizations.  Serving these crucial providers of innovative services for people in need represents a crucial aspect of MCCI’s culture.…

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Measuring Marketing

If you’re trying to build your business, chances are you strive to listen to and engage your potential customers. Then, no doubt, you execute your marketing strategies accordingly. But don’t you want to know how effective you’ve been? Measuring your business’ marketing is crucial for success. Data matters. Measuring marketing activities allows you to know…

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Seeing is Believing

It doesn’t matter if you have a great website, awesome social media or a fantastic blog – if you don’t have videos, you’re missing an important “engine” that drives visibility and followers. Video was once a luxury for many organizations, now if you don’t have video you’re missing a HUGE way to reach your audience.…

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Major League PR

When Major League Baseball’s Biogenesis suspensions came down on Monday, there were a lot of players who had claimed to have been “clean” that had to admit that yes, they did in fact cheat and lie. They (or their PR counsel) did this to varying degrees of success. As a massive baseball geek and a…

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PR Isn’t what you think it is.

“Public Relations” is a term I don’t particularly care for – though I guess the world is stuck with it. That may sound strange coming from the CEO of an integrated marketing firm. That’s because, unfortunately, PR conjures up public images of spin control and on occasion inauthenticity. Effective PR initiatives, on the other hand,…

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Management, Flattened and Stirred

Flattened management – what is it? First, you can’t talk about flattened management unless you live it. Here at MCCI we encourage all our employees to be a direct part of the decision-making process, and have the freedom to make their own decisions in a range of creative and strategic ways.  This is the core…

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