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How to Hire an Agency Part 2 of 2

I talked about what an Agency should be asking you in some of your first conversations. I’d like to shift to a few things they should be talking about themselves and your partnership.

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How To Hire an Agency Part 1 of 2

How do you find the right fit for your business when you’re looking for an agency? This is a common question we are frequently asked. The fourth quarter often finds us helping organizations make decisions for the New Year. As an integrated marketing agency, we support everything from strategic planning to formulation of RFP’s that…

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Be a Pro from the Get-Go

Being a young professional, your reputation is always on the line. Always. Whether you’ve just graduated and are job hunting, or you’re pursuing an internship, you always have to present yourself well – yes, even on social media which employers do check out about you. Particularly during the application and interviewing process. Let’s chat about…

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The Evolution of Journalism Part 2

Two weeks ago I said that anyone can develop newsworthy content for their own communication channels (social media, blogs, web, e-newsletters, video, etc.). Self-generated content directly competes for the consumer’s “mind share”. This time I’ll focus on the important relationship between PR professionals and traditional media. First things first. It’s important to realize that newsrooms…

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MCCI Makeup

One thing that’s really important to us here at MCCI is our culture. All of us come from different backgrounds and offer many different perspectives, which means we have super-power brainstorming capabilities to better serve our clients’ needs. Not only does this make us more creative, but it also allows us to have a lot…

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MCCI’s New Look

I mentioned a few weeks ago that Mort Crim Communications, Inc. (MCCI) is getting a new, refreshed look and feel, reflected in our logo, our messaging, our web site, and some other big commitments. Well folks, it’s finally beginning to happen! We’re making the changes to reflect our evolution as a company over the past…

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Welcoming Rose Tokatlian Aboard

We would like to give a warm welcome to our new team member Rosemary Tokatlian. She is our new senior communications supervisor, and is responsible for strategy and execution of public relations, marketing communications and social media for a number accounts. The expansion of our public relations team has been a priority for MCCI as…

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The Evolution of Journalism Part 1

Traditional news publications are here to stay. Although their “share of voice” has gone down, I think they will continue to thrive. But they face enormous competition not just from other news operations – but from you and me – as well as businesses, not for profit organizations, and government entities. The evolution of journalism…

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Teaming Up for a Win

Co-branding is an extremely common practice for companies of all sizes to raise awareness for a cause or product. Co-branding happens much more frequently than you probably think. Let’s take October’s National Breast Cancer Awareness Month for example. The NFL teams up with the American Cancer Society for their Crucial Catch Campaign during the month…

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MCCI Launches Website for Runaway & Homeless Youth Regional Alliance

Site leverages responsive web design to connect disconnected youth The MCCI team is pleased to announce the launch of a new mobile-first, responsive website for the Runaway & Homeless Youth Regional Alliance. The web launch is part of an integrated marketing strategy for the Runaway & Homeless Youth Regional Alliance to build awareness and provide…

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