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Facebook Link Checker: See how your link looks before posting to Facebook

Love it or hate it.  Facebook is a force to be reckoned with. With a large user base and ever-increasing amount of data available.  It’s important to start looking at Facebook as more than a platform for catching up with friends. If you haven’t implemented the Facebook Open Graph Protocol, you are leaving the fate…

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Interacting with the Media, Part Two: Think like a Reporter

Last week we discussed dos and don’ts when interacting with the media. This week I’d like to help you think like a reporter, because let’s face it: talking with reporters can on occasion make you break out in hives, if you let your mind run amuck. So focus, focus, focus! The interview experience: You’ve got…

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Interacting With the Media, Part One: Do’s and Don’ts

Interacting with the media doesn’t have to be as awful as most people think – in fact, once you understand the basics, you can enter any interview with confidence and authoritative control of your own media message. Over the next few weeks I’ll be focusing on the art of the media interview. Though they can…

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Why Forums Aren’t Dead and How Your Business Can Make the Most of Them

I’m pretty sure the fact that I still use forums dates me, but hey they’re still a useful tool when it comes to business. Think of a forum as one of the original social networks. They afford the opportunity to come together with like-minded individuals for some pretty in-depth conversations.

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Show Your True Colors

The moment you say, “trust me” you’re begging the question. You have to show, not tell, in order to prove you’re trustworthy. The equation for a successful business is simple: start first with building authentic friendship – regardless of whether that friendship ever turns into business. Be personally and professionally authentic. Always tell the truth.…

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What do you say when you’ve screwed up?

As I told my fourth-grade son this past weekend when he got caught doing something he knew he wasn’t supposed to do, there’s a point where you stop trying to explain how it isn’t really bad, or isn’t your fault. You’re caught dead to rights, and all you can do is own up, apologize and…

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Mobile Optimization 101

In the past, technology used to meet the needs of consumers. So what about the needs of consumers today? Technology predicts their needs. The number of smartphone owners, especially in the professional world, is growing every day. It’s crucial for businesses to have their website properly translate on mobile devices in order to reach their…

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Supporting Cause-Related Organizations

Who makes daily business possible for us here at MCCI? We serve all different types client sectors including economic development, education, manufacturing, government and nonprofit organizations. In fact, 40 percent of our clients are nonprofit cause-related organizations.  Serving these crucial providers of innovative services for people in need represents a crucial aspect of MCCI’s culture.…

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Measuring Marketing

If you’re trying to build your business, chances are you strive to listen to and engage your potential customers. Then, no doubt, you execute your marketing strategies accordingly. But don’t you want to know how effective you’ve been? Measuring your business’ marketing is crucial for success. Data matters. Measuring marketing activities allows you to know…

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Seeing is Believing

It doesn’t matter if you have a great website, awesome social media or a fantastic blog – if you don’t have videos, you’re missing an important “engine” that drives visibility and followers. Video was once a luxury for many organizations, now if you don’t have video you’re missing a HUGE way to reach your audience.…

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