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MCCI’s New Look

I mentioned a few weeks ago that Mort Crim Communications, Inc. (MCCI) is getting a new, refreshed look and feel, reflected in our logo, our messaging, our web site, and some other big commitments. Well folks, it’s finally beginning to happen! We’re making the changes to reflect our evolution as a company over the past…

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Welcoming Rose Tokatlian Aboard

We would like to give a warm welcome to our new team member Rosemary Tokatlian. She is our new senior communications supervisor, and is responsible for strategy and execution of public relations, marketing communications and social media for a number accounts. The expansion of our public relations team has been a priority for MCCI as…

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The Evolution of Journalism Part 1

Traditional news publications are here to stay. Although their “share of voice” has gone down, I think they will continue to thrive. But they face enormous competition not just from other news operations – but from you and me – as well as businesses, not for profit organizations, and government entities. The evolution of journalism…

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Teaming Up for a Win

Co-branding is an extremely common practice for companies of all sizes to raise awareness for a cause or product. Co-branding happens much more frequently than you probably think. Let’s take October’s National Breast Cancer Awareness Month for example. The NFL teams up with the American Cancer Society for their Crucial Catch Campaign during the month…

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MCCI Launches Website for Runaway & Homeless Youth Regional Alliance

Site leverages responsive web design to connect disconnected youth The MCCI team is pleased to announce the launch of a new mobile-first, responsive website for the Runaway & Homeless Youth Regional Alliance. The web launch is part of an integrated marketing strategy for the Runaway & Homeless Youth Regional Alliance to build awareness and provide…

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Consistency + Content = Brand Magnetism

Your company – its brand – should reflect a single consistent mission. Having consistency in your brand representation – and the underlying content that supports it – will compel businesses and people to interact professionally with you. Always consider two things when creating content: logo consistency and a very, very short tag line. Having one…

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Is there a velvet rope around your website?

Nearly one out of five Americans has a disability. Is your web experience inclusive and welcoming to visitors with disabilities, or does it create barriers for these people? Does it make sense to shut out 20 percent of the web-surfing population from your organization’s site? Many web UI designers and developers get so wrapped up…

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MCCI: The “Anti-Agency” Agency

After running this blog for two and a half months I realize that I’ve told you very little about MCCI. So, here is MCCI in a nutshell… Twenty years ago, MCCI was founded. It’s been an “anti-agency” agency since day one. What I mean to say is that we’re unique. There is no “one size…

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“What Do You Do?”

In May I was hired to Mort Crim Communications right after graduating from Grand Valley State University with a Bachelors of Science in Advertising and Public Relations. Now that I’m in the “real world” I am constantly asked one question over and over and over… “What do you do?” There’s no simple or condensed way…

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Lessons Learned in My 20’s

I’ve been thinking lately about lessons learned when I was in my late teens and early 20’s. I have a few tips to (some) millennials – the drivers, some say, of the new workplace. I say “some” because there are two kinds of people in the workplace, regardless of age: Those who are a “sponge”:…

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