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Is there a velvet rope around your website?

Nearly one out of five Americans has a disability. Is your web experience inclusive and welcoming to visitors with disabilities, or does it create barriers for these people? Does it make sense to shut out 20 percent of the web-surfing population from your organization’s site? Many web UI designers and developers get so wrapped up…

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MCCI: The “Anti-Agency” Agency

After running this blog for two and a half months I realize that I’ve told you very little about MCCI. So, here is MCCI in a nutshell… Twenty years ago, MCCI was founded. It’s been an “anti-agency” agency since day one. What I mean to say is that we’re unique. There is no “one size…

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“What Do You Do?”

In May I was hired to Mort Crim Communications right after graduating from Grand Valley State University with a Bachelors of Science in Advertising and Public Relations. Now that I’m in the “real world” I am constantly asked one question over and over and over… “What do you do?” There’s no simple or condensed way…

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Lessons Learned in My 20’s

I’ve been thinking lately about lessons learned when I was in my late teens and early 20’s. I have a few tips to (some) millennials – the drivers, some say, of the new workplace. I say “some” because there are two kinds of people in the workplace, regardless of age: Those who are a “sponge”:…

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Facebook Link Checker: See how your link looks before posting to Facebook

Love it or hate it.  Facebook is a force to be reckoned with. With a large user base and ever-increasing amount of data available.  It’s important to start looking at Facebook as more than a platform for catching up with friends. If you haven’t implemented the Facebook Open Graph Protocol, you are leaving the fate…

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Interacting with the Media, Part Two: Think like a Reporter

Last week we discussed dos and don’ts when interacting with the media. This week I’d like to help you think like a reporter, because let’s face it: talking with reporters can on occasion make you break out in hives, if you let your mind run amuck. So focus, focus, focus! The interview experience: You’ve got…

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Interacting With the Media, Part One: Do’s and Don’ts

Interacting with the media doesn’t have to be as awful as most people think – in fact, once you understand the basics, you can enter any interview with confidence and authoritative control of your own media message. Over the next few weeks I’ll be focusing on the art of the media interview. Though they can…

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Why Forums Aren’t Dead and How Your Business Can Make the Most of Them

I’m pretty sure the fact that I still use forums dates me, but hey they’re still a useful tool when it comes to business. Think of a forum as one of the original social networks. They afford the opportunity to come together with like-minded individuals for some pretty in-depth conversations.

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Show Your True Colors

The moment you say, “trust me” you’re begging the question. You have to show, not tell, in order to prove you’re trustworthy. The equation for a successful business is simple: start first with building authentic friendship – regardless of whether that friendship ever turns into business. Be personally and professionally authentic. Always tell the truth.…

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What do you say when you’ve screwed up?

As I told my fourth-grade son this past weekend when he got caught doing something he knew he wasn’t supposed to do, there’s a point where you stop trying to explain how it isn’t really bad, or isn’t your fault. You’re caught dead to rights, and all you can do is own up, apologize and…

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