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Why Octopi Still Fly: An Expression of Brand Loyalty

A first-timer to a Detroit Red Wings game may be in shock with the new experience of seeing octopi fly onto the ice. However, it is a tradition.  A family tradition to be exact. This brand tradition, among many others, is exactly what makes the Red Wings and its fans stand out among all other…

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How Our Determined Detroit Became Marketable Again

The neighborhoods of Detroit, especially in the downtown area, are in the middle of their own unique renaissance. Restaurants are opening left and right, commercial developments are breaking ground day-in and day-out, and younger generations are choosing to stay in the D rather than explore out-of-state. From Corktown to Eastern Market, downtown Detroit is experiencing…

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3 Crucial Tips for Crisis Communications

It can take years to build a brand, but only one second to lose it. This is amplified by citizen journalists with phones in hand capturing every moment and posting instantly on social media. Public opinion from seeing these images says “guilty” and negatively impacts a brand. Companies need to respond immediately and sincerely. This…

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3 Key Traits of an Agency Professional

During my first week at MCCI, I noticed some subtle differences in how an agency works compared to how corporate environments work. Some of these subtleties, in my perspective, make an agency employee more well-rounded. Here are some key traits you can acquire while working for an integrated marketing agency. Diversity of knowledge. One way…

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How a Marketing VP can Benefit from MCCI Video Production

Today more than ever, we know companies expect more out of their marketing teams which makes it difficult for the companies that have only a few people to handle these increasing demands. At MCCI, we understand the multiple demands of marketing and we do what we can to make the production process easy. Below are…

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Why Sales is Not Marketing. And Marketing is Not Sales

I recently read an insightful blog from Christina Nicholson, the owner and operator of Media Maven. In her blog, “Five Signs You’re Not Ready for a Public Relations Retainer Fee,” she brought back to life a thought that must not be forgotten: sales and marketing are not the same. Many in the business environment often…

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MCCI Team Spotlight with Brian Wheeler

This week we recognize Brian Wheeler, our new senior account director. Since starting in February, Brian has quickly become a valuable asset to the PR and marketing teams. A social media guru, he is a world traveler and his passion for his clients is evident. Find out what Brian has to say about MCCI below:…

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4 Need-to-Know Tips for Providing On-Site Social Media Support

It’s one thing to post social for your client remotely, but it’s a whole other ballgame when you are on-site and live posting. I was recently handling on-site social media for one of our automotive clients at the Consumer Electronics Show (CES) in Las Vegas, NV and picked up a few tips:   Have a game…

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The Power of Video: Why Video Is Important and How to Properly Advertise It

Video is important because your audience likes to see and hear stories that make them feel better about themselves and the world around them. Recording a podcast, writing a blog post or creating a print brochure with all the same information as a video would be easier, faster and cheaper. But, none of those presentations…

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3 tips to maximize your marketing’s answer to immediacy

We live in a world of “now, now, now” – call-ahead Starbucks orders, Amazon holiday shopping, instantaneous communication on social media – and there’s no slowing down on the startling exponential speed of disseminating messages. Immediacy is the one growing marketing trend businesses need to get ahead of, and fast. Whether it’s to tell the…

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