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Using Instagram To Advance Your Brand

Times of rapid, continuous technological advancements require you to be knowledgeable and adaptable to the latest trends. This is especially true when working in the media industry. With a variety of unique, individualized platforms equipped with their own style, there are multitudes of ways to share your company’s story with the world. Since its development…

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Social Media Marketing Trends: Let’s Get Back to the Basics

Every year as the clock strikes midnight and we enter a new year, almost immediately following are blogs focused on the social media trends of 20-whatever year it is. In 2016, live video products and the increased use of emojis were just a few trends on the social radar of marketing and communications professionals.  Fast-forward…

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MCCI Team Spotlight with Sara Schulz

Today we recognize our summer video intern, Sara Schulz. Sara works with the video team at MCCI to help support while also bringing a fresh set of eyes to the shooting and editing processes. She attends Lawrence Technological University and is approaching graduation. What do you love most about your internship at MCCI? What I love most…

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MCCI Team Spotlight With Lauren Lesniak

Today we recognize our summer communications intern, Lauren Lesniak. Lauren works with the PR and Marketing teams at MCCI to help support goals and initiatives, while also bringing a fresh set of eyes to the work. She attends Grand Valley State University and is approaching graduation.  1. What do you love about MCCI? There are…

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5 Web Terms Every Marketer Should Know

The internet and marketing communications go hand-in-hand in today’s fast-paced digital world. It is very important for marketers to understand website terminology to stay up to date on trends for their clients. Here are a few terms that are essential for marketers: Responsive Design is an approach to web page creation that utilizes flexible layouts…

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MCCI Team Spotlight with Kambren Stanley

Today we recognize our newest communications associate, Kambren Stanley. A recent graduate of Indiana University Kokomo, she joined MCCI in March and has quickly become a valuable asset to both the PR and Marketing teams. Kambren has a bright and bubbly personality that makes working with her a joy. Read what Kambren has to say…

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Will PR and Marketing Soon Become One Department?

Public and/or media relations traditionally has served companies as stand-alone departments, separate from marketing. In the age of digital communications, though, these disciplines have become more closely linked. Now, the USC Annenberg Center for Communication and Journalism’s Global Communications Report 2017 – a survey of nearly 900 PR professionals worldwide – found that nearly half…

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Why Octopi Still Fly: An Expression of Brand Loyalty

A first-timer to a Detroit Red Wings game may be in shock with the new experience of seeing octopi fly onto the ice. However, it is a tradition.  A family tradition to be exact. This brand tradition, among many others, is exactly what makes the Red Wings and its fans stand out among all other…

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How Our Determined Detroit Became Marketable Again

The neighborhoods of Detroit, especially in the downtown area, are in the middle of their own unique renaissance. Restaurants are opening left and right, commercial developments are breaking ground day-in and day-out, and younger generations are choosing to stay in the D rather than explore out-of-state. From Corktown to Eastern Market, downtown Detroit is experiencing…

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3 Crucial Tips for Crisis Communications

It can take years to build a brand, but only one second to lose it. This is amplified by citizen journalists with phones in hand capturing every moment and posting instantly on social media. Public opinion from seeing these images says “guilty” and negatively impacts a brand. Companies need to respond immediately and sincerely. This…

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