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3 Key Traits of an Agency Professional

During my first week at MCCI, I noticed some subtle differences in how an agency works compared to how corporate environments work. Some of these subtleties, in my perspective, make an agency employee more well-rounded. Here are some key traits you can acquire while working for an integrated marketing agency. Diversity of knowledge. One way…

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How a Marketing VP can Benefit from MCCI Video Production

Today more than ever, we know companies expect more out of their marketing teams which makes it difficult for the companies that have only a few people to handle these increasing demands. At MCCI, we understand the multiple demands of marketing and we do what we can to make the production process easy. Below are…

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Why Sales is Not Marketing. And Marketing is Not Sales

I recently read an insightful blog from Christina Nicholson, the owner and operator of Media Maven. In her blog, “Five Signs You’re Not Ready for a Public Relations Retainer Fee,” she brought back to life a thought that must not be forgotten: sales and marketing are not the same. Many in the business environment often…

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MCCI Team Spotlight with Brian Wheeler

This week we recognize Brian Wheeler, our new senior account director. Since starting in February, Brian has quickly become a valuable asset to the PR and marketing teams. A social media guru, he is a world traveler and his passion for his clients is evident. Find out what Brian has to say about MCCI below:…

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4 Need-to-Know Tips for Providing On-Site Social Media Support

It’s one thing to post social for your client remotely, but it’s a whole other ballgame when you are on-site and live posting. I was recently handling on-site social media for one of our automotive clients at the Consumer Electronics Show (CES) in Las Vegas, NV and picked up a few tips:   Have a game…

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The Power of Video: Why Video Is Important and How to Properly Advertise It

Video is important because your audience likes to see and hear stories that make them feel better about themselves and the world around them. Recording a podcast, writing a blog post or creating a print brochure with all the same information as a video would be easier, faster and cheaper. But, none of those presentations…

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3 tips to maximize your marketing’s answer to immediacy

We live in a world of “now, now, now” – call-ahead Starbucks orders, Amazon holiday shopping, instantaneous communication on social media – and there’s no slowing down on the startling exponential speed of disseminating messages. Immediacy is the one growing marketing trend businesses need to get ahead of, and fast. Whether it’s to tell the…

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Read Between the Lines in 2017

As we all complete a truly turbulent year (and what year hasn’t been?), we need to hit the pause button and take a look at what happened “between the lines” of all the Hillary, Trump, angst, war and war-like headlines. Here are a few of thousands of “between the lines” stories that hold the real truth…

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Holiday Commercials Done Right

It is that time of year again. The regular run-of-the-mill ads are long gone and are instantly replaced with the “pull-at-your-heartstrings” holiday-themed ads. Sappiness aside, these types of ads have the power to draw customers in. Below are some companies and organizations that did holiday marketing right his year: Amazon: Amazon went beyond the divisiveness…

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Lend a Hand This Holiday Season

We are often reminded this season how important it is to share and give. Last week we offered some ideas on fun things to do in Detroit over the holidays and one of them was to volunteer. Below are two of our clients who are looking for assistance. Remember that these organizations are looking for…

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