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Detroit Corner: Holidays in the D

The holiday season is upon us and signs are popping all over the city, especially downtown. If you need a break from all the hustle and bustle, experience all that Detroit and the surrounding communities offer: Go on a light tour: Downtown, especially Campus Martius, is all lit up. If you don’t want to head…

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MCCI Thanksgiving Traditions – What’s Yours?

The MCCI team has several unique Thanksgiving traditions they are looking forward to observing this year. Mike Scott: My favorite traditions for Thanksgiving traditionally are watching the Detroit parade and the Lions with family, and discussing how pathetic the Lions always are. One of my new favorite traditions for Thanksgiving weekend is going out shopping…

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4 Words to Describe Nonprofits and How to Communicate Their Mission

When you work in the nonprofit sector, in most cases philanthropic giving or fundraising can lead to constant pressure. There are four words that come to mind first when I think about working with nonprofits: Fulfillment – Meeting all the needs of organization Creativity – Nonprofits need constant innovation in fundraising, expanding their reach and…

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MCCI Favorite Halloween Costumes

Halloween is quickly approaching and there is an excitement in the air at MCCI. In celebration, members of our team wanted to take the moment to share their favorite Halloween costumes!   Rachel Bair: In the spirit of the upcoming game, I’m going with a U of M cheerleader when I was a kid. Lisa Hubbs: I…

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A picture is worth 1,000 words. Video should be worth …

I’m a big believer that many people don’t read anymore. (So why am I writing this? Well, I have incorporated a photo and video as well, just in case.) Today we are bombarded with more information than we could ever take in. We make choices in milliseconds of what we look at, like, share or…

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Scary Good Video Tips

Making fun and creative videos should be enjoyable, but sometimes the details can bog down creativity. Here are some scary good tips to help create an enjoyable video that you will want to share: Plan ahead. Write down the one thing you want the viewer to remember after watching your video. Also think about your…

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MCCI Team Spotlight with Pat Radice

This week we recognize Pat Radice, one of our newest senior communications executives. Pat is a valuable asset to the PR and marketing team with over 25 years of experience, and is always ready to lend counsel and support. Pat works with a variety of clients in different industries, including automotive, nonprofits and government agencies.…

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The Benefits of 3D Videos

We are always innovating at MCCI. Recently, we had the opportunity to create a stereoscopic 3D video for our client General Broach, a leader in design, manufacturing and broaching technology that serves the automotive and aerospace industries, among others. Check it out! The workflow of producing 3D content is quite unique and throughout the production…

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Social Media Tips – They’re Always Changing

Have you ever taken a step back to look at what our advances in technology have done to us? Today with smartphones you can pretty much do everything but wash your car. You can make a call to one person, send a text to another, make a dinner reservation and catch Pokémon all at the…

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Detroit Corner: Fall in the D

Looking for something to do this fall besides hitting the apple orchards and cider mills? Detroit offers a variety of activities you can enjoy alongside your pumpkin spice lattes. Eastern Market: Many people think that Eastern Market is open just in the summer, but their Saturday Market runs year-round. Besides fruits and vegetables, there are…

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