ABOUT / BLOG

The Benefits of 3D Videos

We are always innovating at MCCI. Recently, we had the opportunity to create a stereoscopic 3D video for our client General Broach, a leader in design, manufacturing and broaching technology that serves the automotive and aerospace industries, among others. Check it out! The workflow of producing 3D content is quite unique and throughout the production…

Read More

Social Media Tips – They’re Always Changing

Have you ever taken a step back to look at what our advances in technology have done to us? Today with smartphones you can pretty much do everything but wash your car. You can make a call to one person, send a text to another, make a dinner reservation and catch Pokémon all at the…

Read More

Detroit Corner: Fall in the D

Looking for something to do this fall besides hitting the apple orchards and cider mills? Detroit offers a variety of activities you can enjoy alongside your pumpkin spice lattes. Eastern Market: Many people think that Eastern Market is open just in the summer, but their Saturday Market runs year-round. Besides fruits and vegetables, there are…

Read More

Seize the School Year: Digging into the Psyche of Back-to-School Marketing

Back-to-school shopping may not be your favorite time of the year. The clothes, the school supplies; you name it, your child needs it. Great advertising and marketing campaigns are created from a variety of techniques: incentives, seasonality, a personal touch to the ‘why now?’ among other creative and unique ideas. For instance, Target, a titan…

Read More

The Benefits of Customized Advertising

Are “a few words from our sponsors” becoming a few words too many? Let’s face it; the days of 30-second TV ads may be coming to an end. As consumers, many of us are more focused on getting back to our regularly scheduled programming than viewing commercials, but this may be changing. With more recent…

Read More

MCCI Team Spotlight with Mark Lane

This week we recognize Mark Lane, one of our newest senior communications executives. Mark has a team player attitude and makes sure that all client needs are met. He works with a variety of clients in several different industries. Mark has an infectious, positive mindset and is a great addition to the Marcom team. Read…

Read More

How to Create a Video with Heart

When working on videos for our clients, it’s important to really capture the heart of the story. Recently, I stumbled upon a video that really captures the ‘what’ and ‘why’ an organization is trying to get across. Special Books by Special Kids is a nonprofit organization that promotes acceptance and understanding of children with special…

Read More

Pokémon Go Marketing Tips

“Gotta catch ‘em all!” Sound familiar? The Pokémon Go craze is growing at such a rapid rate – why not catch the players as well as Pokémon? Businesses are finding increased benefits to use Pokémon Go as a marketing tool. Per Social Media Examiner, some locations are asking users to share snapshots or videos of…

Read More

Storytelling 101

Great stories have protagonists and antagonists – positive forces vs. negative ones.  Together, they represent the makings of great reading because when the two forces collide, they create interest among readers and viewers. For example, an antagonist might be the water in Flint having elevated lead; the protagonist might be a foundation that donates millions…

Read More

Detroit Corner: Detroit Summer Eats

A few years ago, The New York Times wrote that keeping up with the ever-changing Detroit culinary scene is a full-time job. Fast forward to today and that statement is still true. When you think of famous Detroit restaurants, Slows Barbeque or Lafayette Coney Island are two that come to mind. Here at MCCI we’re…

Read More