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MCCI Team Spotlight with Mark Lane

This week we recognize Mark Lane, one of our newest senior communications executives. Mark has a team player attitude and makes sure that all client needs are met. He works with a variety of clients in several different industries. Mark has an infectious, positive mindset and is a great addition to the Marcom team. Read…

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How to Create a Video with Heart

When working on videos for our clients, it’s important to really capture the heart of the story. Recently, I stumbled upon a video that really captures the ‘what’ and ‘why’ an organization is trying to get across. Special Books by Special Kids is a nonprofit organization that promotes acceptance and understanding of children with special…

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Pokémon Go Marketing Tips

“Gotta catch ‘em all!” Sound familiar? The Pokémon Go craze is growing at such a rapid rate – why not catch the players as well as Pokémon? Businesses are finding increased benefits to use Pokémon Go as a marketing tool. Per Social Media Examiner, some locations are asking users to share snapshots or videos of…

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Storytelling 101

Great stories have protagonists and antagonists – positive forces vs. negative ones.  Together, they represent the makings of great reading because when the two forces collide, they create interest among readers and viewers. For example, an antagonist might be the water in Flint having elevated lead; the protagonist might be a foundation that donates millions…

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Detroit Corner: Detroit Summer Eats

A few years ago, The New York Times wrote that keeping up with the ever-changing Detroit culinary scene is a full-time job. Fast forward to today and that statement is still true. When you think of famous Detroit restaurants, Slows Barbeque or Lafayette Coney Island are two that come to mind. Here at MCCI we’re…

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Social Media Tips and Tricks

Here at MCCI we are always trying to be as innovative as possible when we are creating content for our clients. Social media is no exception. Whether your company is solely on Facebook or every social media platform out there, below are some tips and tricks to up your social media game:

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Findings from the Detroit Economic Club Young Leader Conference 2016

Last week I had the privilege to attend the Detroit Economic Club (DEC) Young Leader Conference. The second annual event was a huge success with over 400 attendees at the Cobo Center. As a DEC Young Leader member for two years now, it’s been great to see how the Young Leader program has grown. The…

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MCCI Fourth of July Traditions

Independence Day is nearly upon us. The MCCI office will be closed on the Fourth of July in observance of the holiday, and some of our team wanted to take a moment to reflect on our traditions!    

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Time Management 101

In our fast-paced society not only do you have to work harder, you also have to work smarter if you want to get your tasks done efficiently and on time. This is especially true at MCCI when we are juggling several different tasks at once. As an integrated marketing firm, with many teams that focus…

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Crain’s Detroit Business: ‘Orlando shootings one more grim security reminder for large venues’

MCCI’s Senior VP of PR and Marketing Communications Rich Donley recently shared crisis communications insight on workplace violence/active shooter training with Crain’s Detroit Business. “…But the issue is something any company could one day face, especially if security lapses are happening, said Rich Donley, senior vice president at Detroit-based Mort Crim Communications Inc. As an extension of…

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