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4 Ways to Use Social Media to Optimize Your PR Campaign

During an aggressive PR campaign, You. Are. Swamped. There is a strategy you’re implementing, there are tactics you’re executing and there is media outreach you’re engaged in and much, much more.

One way you can increase awareness of your campaign even further is through the use of social media. I can’t stress enough how invaluable social media platforms can be in pushing out content to your audiences.

How can you use social media to optimize your PR campaign? Here are a few tips!

  1. ​​Tell people what’s going on. Give your audience forewarning of your events. It’s important to pitch the media and send them advisories, but you need to let everyone else in on the details too.
  2. Converse. All social media channels provide your company the opportunity to engage with everyone you’re trying to reach.
  3. Be a resource. By keeping your audiences informed/engaged, you’re proving you can be a resource to them and the media.
  4. Show don’t tell. Use video to show (rather than tell) everyone all about your campaign.

As an integrated marketing firm, MCCI advocates cross promoting your business’ campaigns through all avenues: public & media relations, social media, video, web & digital and marketing & advertising.

What successes have you had with your campaigns?


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