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Mobile Optimization 101

In the past, technology used to meet the needs of consumers. So what about the needs of consumers today? Technology predicts their needs.

The number of smartphone owners, especially in the professional world, is growing every day. It’s crucial for businesses to have their website properly translate on mobile devices in order to reach their audiences. Personally, my 30-something year old adult children almost exclusively use their smartphones and rarely go into a full-screen web environment. In other words, businesses should always keep mobile compatibility in mind when targeting certain demographics.

This leads me to the main point of this post – mobile optimization! Don’t have a handle on what mobile optimization is? Not a problem. Mobile optimization 101: Creating a clean, viewable mobile website that is compatible with smartphones. All tabs and text should be as clear and concise as possible, to enhance the viewing experience for the modern smartphone user.

In the past, businesses could be spending anywhere between $40,000- $60,000 when creating an app that worked on multiple platforms. Today, mobile optimization makes those expenses disappear.

Here at MCCI, we always consider mobile optimization when developing websites for clients. Our clients need to be able to seamlessly meet the consumer’s needs, wherever they may be, and target their desired audiences.

Questions about mobile optimization? Ask away!!


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