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The Imagination Behind Animation

With the right tools and creative eye you can create almost anything in the world of animation and motion graphics. One of the best parts of creating something from scratch is that you are in full control of building every element. This can be very time consuming, but also fun and rewarding.

One of my favorite websites to get inspiration and learn new tricks is videocopilot.net; and having an account with shutterstock.com is a lifesaver.

To give you an idea of how long it can take to create motion graphics, this piece took our video team several days to make: MCCI – Mort Crim Communications Inc.. Compared to this animated intro that took about one day: Henkel – Aluminum The Good, Bad and Ugly.

Occasionally we get to experiment with visual effects for fun. Celebrate Christmas in March and check out how we turned one of our employees into a ghost and set our office building “on fire” in our video A MCCI Christmas Story.


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