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The power of video at the North American International Auto Show

The North American International Auto Show (NAIAS) will be held at Cobo Center in Detroit beginning January 13 and I‘m very excited! First I should tell you that I’ve been going to the Detroit Auto Show for probably more than 50 years. In fact, I remember going to the show with my dad when I was a little kid.

I’ve been working at the Auto Show for about 30 years as a video producer from the time it was the Detroit Auto Show featuring local automakers until its transformation into the NAIAS in the late 1980s. The change to a global show was a huge step up as it began to attract thousands of out-of-town media and it became the platform for automakers worldwide to debut concepts and upcoming production cars and trucks.

Looking at photos and reading or listening to interviews about the new models may be exciting, but nothing matches video when it comes to capturing the excitement and passion of the show.

To see the vehicles roll on to the stage, hear the excitement and pride in the voices of the people who designed and built the cars, and experience what is happening in Detroit (even if you’re halfway around the world) – are the things that make a video the perfect way to tell your story beyond the walls of Cobo Center. Visual story-telling at NAIAS is invaluable because it raises the awareness to the key players in the automotive industry, as MCCI has done for clients for years.

The 2014 NAIAS is particularly unique in that the auto industry is on an upward trajectory, while simultaneously the U.S. auto companies face hurdles in the next several years in terms of federal fuel economy regulations. The pace of technological innovation to be showcased at NAIAS indicates the plans automakers have developed that will allow them to achieve those tough goals.

I’m delighted to be shooting at NAIAS again this year, and I hope you get the chance to experience the show as well!


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