SERVICES / case study

Challenge
focushope_casestudy

  • Focus: HOPE was looking to fill more than 200 slots for a job training program in 2012 within one month. The training program was being funded by a state grant that restricted the ages of applicants to 18 through 24 years-old.

Approach

  • MCCI developed an advertising campaign on three radio stations with a tight budget of $5,000, arranged for interviews of Focus: HOPE’s CEO on two TV news programs and garnered earned media about Focus HOPE’s recruitment event in three newspapers.

Results

  • More than 800 people attended the recruitment open house, and hundreds returned for placement testing.