It is no secret that we are living in a digital age, with almost everyone we see communicating with some form of device both socially and professionally. Businesses know that they need to gain a social and digital media presence, but where do you begin? Here are three ways to jump start your campaign:
- Research your target market and find which digital mediums they frequent most and be present there. This could be blogs, forums, Twitter, Facebook, or a combination of a few.
- Make sure that you share relevant content. Read industry websites and newsletters, share videos, pertinent inspirational quotes, and if appropriate, humorous pictures. Relevancy in who you follow/like is also important.
- Consistency counts. Once you've decided on your social platforms, be present and active. Respond to questions and comments quickly and professionally.
Of course, there is much more to Social and Digital marketing, but following these foundational principles will ensure that your business gets a off to a good start in the digital realm.