Producing a corporate video? Here are four tips to keep you on track in your preparations.
1. Who are you Talking to?
You have to identify who you’re creating the video for. Yes, you must identify your target market (no, not the store Target - where my wife could spend half her day and salary – your target market of key audiences). A lot of realigning and editing is involved when you’re not focused on who you’ll be communicating to.
2. Treat Me Write.
Decide what you want to say and what you DON’T want to say. Remember to keep your target market in mind. It is tempting to write down thirty things to cover for your 2-minute video... But after I run the numbers, I’d exclaim, “That leaves you exactly four seconds for each topic!” It’s much better to focus your content down to the 3 or 4 most salient points you need to make. Consider these questions… What is your value proposition? Why would anyone use your services and not the competitions?
To help with this process go online and view what others have done. Remember as Charles Colton once said, “Imitation is the sincerest form of flattery.” Take notes as to what you like and what would fit your company’s mission and values. Figure out your overarching thought. If you could leave one or two thoughts in the viewer’s mind what would it be?
3. Let Me Entertain You.
Like it or not….like it! We all like to be entertained. This doesn’t mean you ask Jerry Seinfeld to do your corporate video, but don’t discount the value of making something entertaining. You can take something that seems very mundane and make it exciting with a little creativity. Don’t play it safe. If you’ve ever flown Delta, you know what I mean. By adding humor, Delta took something at monotonous and boring as a flight safety video and made it something you wanted to watch.
4. I’ve Fallen and I Can’t Get Up.
Know that you don’t have to do it on your own. Enlist the help of a seasoned professional. Find someone who has been doing this for almost 30 years. If you need a referral give me a call, hint hint.
There you have it, these recommendations will help you make a successful corporate video! Ready to get started?
