6 Ways to Stay Positive in PR


Staying positive is essential in PR. Your clients and your co-workers will want to and enjoy working with you if you are able to remain upbeat, especially in stressful situations. It’s simply easier to work with people who are happy.

The six tips below will help you stay positive, optimistic and on top of your game no matter what’s thrown your way.

  1. Don’t take things personally. Learn to take constructive criticism like a champ. Be open to improvements that can make you a better person in your professional as well as your personal life. There is always room for growth and skill refinement, so the opinions of others can often help you progress in your field.
  1. Master organization. Figure out the best method of organization for you and then fly with it. If you’re prepared, you will always have a handle on your priorities and avoid last minute scrambling. Personal methods differ from sticky notes to planners/notebooks to online calendars. Use what works best for you because proactivity is key in PR.
  1. Have a sense of humor. Laugh at work! If you’re not able to laugh at work, you’re working in the wrong place. Don’t take things so seriously that they affect your mental and physical well-being, but also know when seriousness is required. I can be serious when I need to be, but my sense of humor has helped me find success throughout my career and particularly in PR.
  1. Be genuine. When you try to be anyone but yourself, people can see through it. Transparency in PR is especially crucial in order to build relationships. Be you!
  1. Know your client. You have to know exactly what your client wants and understand their vision to make it happen. Take the time to get to know them inside and out and you’ll avoid making mistakes. When reaching out to the media, this deep knowledge will prepare you for the tough questions.
  1. Provide great service (to everyone). Deliver superior service to your clients and your internal team. If you earn their trust and respect, working together will be a breeze. Collaboration in PR is your ticket to a long and happy career.

While it’s crucial to stay positive in PR because it’s your job, it is also important to stay positive for yourself. Life is too short to miss or ignore the silver lining, so follow these useful tips to remain optimistic all the time!