Navigating Media Relations in the Wake of COVID-19

There’s never been a situation like it – being away from coworkers going on my seventh week, clients readjusting their business and marketing strategies, the public health system undergoing massive transformation by the hour. COVID-19 has changed our lives forever. Even more so, it’s changed the way our agency is adjusting to what many people […]

Defining Detroit’s Next Decade: Key Takeaways from the Detroit Policy Conference

Detroit’s past decade wasn’t a “comeback,” said Detroit Policy Conference chair Dennis Archer, Jr. in his keynote address. “It’s an evolution.” Moreso, it was a redefinition, because as Archer said throughout the day, “Detroit never went anywhere.” Businesses find themselves, especially in marketing and communications, yearning every once in a while for rebranding or messaging […]

My Resolution to Invest in Work Self-Care

We always find ourselves a little self-reflective when the holidays roll around. You may recollect a year’s worth of memories with family and friends, how you did with your eating or exercise habits, read your goal-set amount of books or even if you got a chance to go on vacation. But what about when it […]

5 Years Out of College and Here’s What I’ve Learned Since

It’s been more than five years since I’ve graduated from Grand Valley State University – GO LAKERS! I earned a bachelor’s degree in advertising and public relations in 2012, and it feels like yesterday I was moving my tassel from right to left and walking across the stage to receive my diploma. Today, I’m in […]

Millennial and Gen Z Buyer Behavior: The Marketing Grinch Who’ll Steal Christmas?

As we quickly approach December and holiday gift-giving, I’ve done my shopping homework. I’m socially listening to the hottest products for my teenage nieces and nephews, keeping an ear open at the dinner table on what my husband wants (no, you’re not getting a BBQ smoker!) and stocking my own Sephora cart, ready to hit […]