We are always innovating at MCCI. Recently, we had the opportunity to create a stereoscopic 3D video for our client General Broach, a leader in design, manufacturing and broaching technology that serves the automotive and aerospace industries, among others. Check it out!
The workflow of producing 3D content is quite unique and throughout the production of our video, I picked up a few tips about the impact that a stereoscopic 3D video can have for communicators:
- 3D video creates a more immersive experience. The added sense of depth perception means that the scale and shape of things on screen are better represented. This can be useful for showcasing a product or location that the audience can’t experience in person. A viewer that feels as if he or she can reach out and touch the subject on screen will ultimately walk away with a stronger mental image compared to 2D content.
- The viewership of 3D video has limits. It’s difficult to push 3D content across traditional social and marketing channels because special accessories are required to view it. 3D TVs are not a typical commodity. And, even if you publish the video in anaglyph format, few people have red/cyan glasses lying around their home or office. The ideal application for 3D content is displaying it somewhere that gives you control over the viewing experience, such as a trade show or similar event (where you can set up a modern 3DTV display and provide the required glasses to prospective viewers).
- 3D videos are attention grabbing, and can help your company stand out. Modern audiences are subjected to such an enormous amount of visual content that traditional video might only hold their attention for a few seconds. A display that offers audiences a unique experience will have a better chance at holding their attention longer. People will stop for the novelty and, if you’ve created otherwise engaging content, they will stay for your brand.
- 3D video is not as popular as it was, but it could be making a comeback. The craze for 3DTVs and consumer-level 3D cameras has cooled off since 2010-11, but the technology still holds a niche market. And with the currently booming trends of 360 video and virtual reality (which can incorporate stereoscopic imagery), 3D video might very well see a resurgence in the near future.
Do you need a video? Contact us today!
