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4 Suggestions to Improve Your Online Communication & Writing Skills

Person writing at a desk

Think about how messages used to be transferred — via code, horse, bird, mail carrier… Now it’s as easy as a few thumb taps, sending a text message, email, social media post or other digital communication within seconds. So it’s critical to develop your online communication and writing skills to make sure your point gets […]

How to Network When You Really Don’t Like Networking

Maggie Jackson and Kambren Eramo

Oh, networking. It is something that you either love, hate or love to hate. Nonetheless it is something that every professional should do. And not just to grow professionally. How you perform in the office is just one facet of your career, but how you decide to expand your network can really help establish yourself […]

Why Metrics are Vital to Your Campaign

Are you ready to meet your 2018 resolutions and goals? While there’s no better time than the present to prepare a strategic communication plan for your organization, let’s talk about one aspect that is just as important; metrics. Metrics help communicators share insights and data into what part of their campaign is working and what […]

The 3 L’s of Communication

Everyone already knows that the communication between client/vendor/employee (insert your audience of choice here) can be its own artform. And of course, many of us struggle with the translation of personal communication to that of a business environment… and I’m definitely included. The client/service provider relationship can make things especially tricky. It can be a […]

Using Instagram To Advance Your Brand

Times of rapid, continuous technological advancements require you to be knowledgeable and adaptable to the latest trends. This is especially true when working in the media industry. With a variety of unique, individualized platforms equipped with their own style, there are multitudes of ways to share your company’s story with the world. Since its development […]

3 Crucial Tips for Crisis Communications

It can take years to build a brand, but only one second to lose it. This is amplified by citizen journalists with phones in hand capturing every moment and posting instantly on social media. Public opinion from seeing these images says “guilty” and negatively impacts a brand. Companies need to respond immediately and sincerely. This […]