Why Sales is Not Marketing. And Marketing is Not Sales
I recently read an insightful blog from Christina Nicholson, the owner and operator of Media Maven. In her blog, “Five Signs You’re Not Ready for a Public Relations Retainer Fee,” she brought back to life a thought that must not be forgotten: sales and marketing are not the same. Many in the business environment often […]
The Power of Video: Why Video Is Important and How to Properly Advertise It
Video is important because your audience likes to see and hear stories that make them feel better about themselves and the world around them. Recording a podcast, writing a blog post or creating a print brochure with all the same information as a video would be easier, faster and cheaper. But, none of those presentations […]
4 Words to Describe Nonprofits and How to Communicate Their Mission
When you work in the nonprofit sector, in most cases philanthropic giving or fundraising can lead to constant pressure. There are four words that come to mind first when I think about working with nonprofits: Fulfillment – Meeting all the needs of organization Creativity – Nonprofits need constant innovation in fundraising, expanding their reach and […]
What PR Can and Can’t Do for You
A lot of confusion surrounds public relations: Specifically, the purpose of the profession and how organizations can best use it. The Public Relations Society of America (PRSA) defines public relations (PR) as “a strategic communication process that builds mutually beneficial relationships between organizations and their public.” PR is not always what organizational leadership necessarily expects. […]
Don’t Just Tell, Show! The Importance of Video Animation
Why should you use animation in your videos? For one, animations have the potential to deliver content with an efficiency that no other medium can match. A recent study posted by Statistic Brain reveals that the human attention span has dropped significantly over the past decade – from 12 seconds to 8 seconds. According the same […]