5 Years Out of College and Here’s What I’ve Learned Since

It’s been more than five years since I’ve graduated from Grand Valley State University – GO LAKERS! I earned a bachelor’s degree in advertising and public relations in 2012, and it feels like yesterday I was moving my tassel from right to left and walking across the stage to receive my diploma. Today, I’m in […]

3 tips to maximize your marketing’s answer to immediacy

We live in a world of “now, now, now” – call-ahead Starbucks orders, Amazon holiday shopping, instantaneous communication on social media – and there’s no slowing down on the startling exponential speed of disseminating messages. Immediacy is the one growing marketing trend businesses need to get ahead of, and fast. Whether it’s to tell the […]