5 Ways Smart UX Pays Off
You’ve probably heard the term “user experience” floating around, but what is it? User Experience (UX) is the process of designing products that are important to users and the way they think. It involves designing the entire process by integrating the product, branding, design, usability, and function. Simply stated, proper user experience best directs your […]
Going Beyond the Acronym – B2B Marketing Still Requires a People-First Approach
Terms like Business to Business and Business to Consumer attempt to explain the classification of how a business might organize its sales model and marketing approach. These terms also imply some relatively generic expected behaviors of the target audiences and potential buyers. There are certain differences in the way the buying process might work for […]
How to Market to Gen Z
Santa frequently finds items that pop up in his – or her? – Amazon cart. It happens a lot around birthdays, too. Stuff that I – I mean, Santa – didn’t put in there. Like a fancy gaming chair, or a limited-edition Lego set. And while I understand how these items were added to my […]
Is My Site Ready for a Digital Advertising Campaign?
So, you’ve decided to run a digital advertising campaign to boost sales leads from your site. That’s great! Digital advertising is a great marketing tool for lead generation and for increasing brand awareness. Digital advertising also gives you insights into user behavior and engagement that is not possible with traditional advertising. Digital advertising, executed properly, […]
Translating Opinion into Success
Unlike the experience at a museum, where people are meant to stare poetically at a painting, or perhaps contemplate their very existence due to a rather beautiful-looking pear and banana… design is “decision-based” and meant for action. It is the beautiful intersection between hypothesis, psychology, and visual association. A person might hate the color red. […]
Five Things Every Account Executive Must Know
Let’s talk about account services. Have you ever wondered what an Account Executive does on a daily basis? Account Executives normally act as liaisons for internal and external communications within an agency. Whether working in public relations or advertising, the main duty of an Account Executive remains the same; to cultivate and build relationships with […]