Team Spotlight: Michelle Franzen Martin

Today we are recognizing Michelle Franzen Martin, who recently joined the MCCI team. Michelle started her career as a reporter before transitioning into marketing and communications. Find out more about Michelle and her new role as account director at MCCI. What do you love about MCCI? I love having the opportunity to work with a […]

3 tips to maximize your marketing’s answer to immediacy

We live in a world of “now, now, now” – call-ahead Starbucks orders, Amazon holiday shopping, instantaneous communication on social media – and there’s no slowing down on the startling exponential speed of disseminating messages. Immediacy is the one growing marketing trend businesses need to get ahead of, and fast. Whether it’s to tell the […]

Seize the School Year: Digging into the Psyche of Back-to-School Marketing

Back-to-school shopping may not be your favorite time of the year. The clothes, the school supplies; you name it, your child needs it. Great advertising and marketing campaigns are created from a variety of techniques: incentives, seasonality, a personal touch to the ‘why now?’ among other creative and unique ideas. For instance, Target, a titan […]

7 Useful Marketing Tools YOU can use

Kicking off your marketing activities? It can be overwhelming, but there are an endless amount of free tools available to help you/your company. Here are seven to get you on your feet:

10 Signs You Should Invest in Integrated Marketing

The world of communication is constantly evolving. New channels emerge daily and messages travel more quickly than ever. As communication has changed, so has marketing. Effective marketing today is integrated, meaning consistent messaging is delivered through social media, traditional media, email, website content, video or any combination of the many channels available today. Not sure […]