Seize the School Year: Digging into the Psyche of Back-to-School Marketing

Back-to-school shopping may not be your favorite time of the year. The clothes, the school supplies; you name it, your child needs it. Great advertising and marketing campaigns are created from a variety of techniques: incentives, seasonality, a personal touch to the ‘why now?’ among other creative and unique ideas. For instance, Target, a titan […]

7 Useful Marketing Tools YOU can use

Kicking off your marketing activities? It can be overwhelming, but there are an endless amount of free tools available to help you/your company. Here are seven to get you on your feet:

10 Signs You Should Invest in Integrated Marketing

The world of communication is constantly evolving. New channels emerge daily and messages travel more quickly than ever. As communication has changed, so has marketing. Effective marketing today is integrated, meaning consistent messaging is delivered through social media, traditional media, email, website content, video or any combination of the many channels available today. Not sure […]

MCCI’s New Look

I mentioned a few weeks ago that Mort Crim Communications, Inc. (MCCI) is getting a new, refreshed look and feel, reflected in our logo, our messaging, our web site, and some other big commitments. Well folks, it’s finally beginning to happen! We’re making the changes to reflect our evolution as a company over the past […]

Supporting Cause-Related Organizations

Who makes daily business possible for us here at MCCI? We serve all different types client sectors including economic development, education, manufacturing, government and nonprofit organizations. In fact, 40 percent of our clients are nonprofit cause-related organizations.  Serving these crucial providers of innovative services for people in need represents a crucial aspect of MCCI’s culture. […]