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4 Suggestions to Improve Your Online Communication & Writing Skills

Person writing at a desk

Think about how messages used to be transferred — via code, horse, bird, mail carrier… Now it’s as easy as a few thumb taps, sending a text message, email, social media post or other digital communication within seconds. So it’s critical to develop your online communication and writing skills to make sure your point gets […]

Why Does Your Business Exist?

Girl running at group of birds

Many of us have heard the idiom about the cobbler and his barefoot children. For those that haven’t, it’s a classic tale of missing the forest for the trees. We might cringe at the use of such overplayed stories to relate commonplace real life situations, but idioms identify and tell the truth. In the case […]

How to Use Video in Your Marketing to Get Conversions

MCCI Video Team video shoot

It’s a new year, which marks a new start for most marketers. But this time of year also inspires brands and marketers to look for ways to differentiate themselves and stand out to consumers in order to be noticed during the post-holiday timeframe. Brands are busy competing by offering free shipping, big sales, buy-one-get-one offerings […]

What is the Relationship between Public Relations and Marketing?

Often times other industries perceive PR as a silo, off in our own little world… When in reality successful PR is marked by its relationships with other departments like Marketing for example. The very definition of PR (from the Public Relations Society of America) is “A strategic communication process that builds mutually beneficial relationships between […]