Five Things Every Account Executive Must Know

Let’s talk about account services. Have you ever wondered what an Account Executive does on a daily basis? Account Executives normally act as liaisons for internal and external communications within an agency. Whether working in public relations or advertising, the main duty of an Account Executive remains the same; to cultivate and build relationships with […]

4 Suggestions to Improve Your Online Communication & Writing Skills

Think about how messages used to be transferred — via code, horse, bird, mail carrier… Now it’s as easy as a few thumb taps, sending a text message, email, social media post or other digital communication within seconds. So it’s critical to develop your online communication and writing skills to make sure your point gets […]

MCCI New Client: Invest Puerto Rico

MCCI is pleased to announce the addition of a new economic development client, Invest Puerto Rico (InvestPR). InvestPR is a non-profit investment promotion organization that works to support private, public and nonprofit organizations that drive economic development efforts promoting the island. InvestPR seeks to serve as a transformational and results-oriented accelerator of economic development, promoting […]

Team Spotlight: Sofia Anderson

MCCI warmly welcomes Sofia Anderson, our public relations intern. Sofia recently graduated from Grand Valley State University and earned her bachelor’s degree, double-majoring in Advertising and Public Relations with a concentration in Public Relations, and Spanish. She completed an internship with destination marketing organization Experience Grand Rapids. To say the least, Sofia brings a passion […]

Navigating Media Relations in the Wake of COVID-19

There’s never been a situation like it – being away from coworkers going on my seventh week, clients readjusting their business and marketing strategies, the public health system undergoing massive transformation by the hour. COVID-19 has changed our lives forever. Even more so, it’s changed the way our agency is adjusting to what many people […]