Team Spotlight: Michelle Franzen Martin

Today we are recognizing Michelle Franzen Martin, who recently joined the MCCI team. Michelle started her career as a reporter before transitioning into marketing and communications. Find out more about Michelle and her new role as account director at MCCI. What do you love about MCCI? I love having the opportunity to work with a […]

5 Years Out of College and Here’s What I’ve Learned Since

It’s been more than five years since I’ve graduated from Grand Valley State University – GO LAKERS! I earned a bachelor’s degree in advertising and public relations in 2012, and it feels like yesterday I was moving my tassel from right to left and walking across the stage to receive my diploma. Today, I’m in […]

LISTEN: MCCI SVP PR/Marcom Rich Donley Featured on WWJ-AM

MCCI senior vice president of PR/Marcom Rich Donley was interviewed on WWJ-AM on Monday morning regarding the aftermath of Hurricane Irma in Florida over the weekend. Based out of Orlando, Rich details his personal experiences with Irma (he’s safe!) Listen to the clip here:

6 Ways to Stay Positive in PR

Staying positive is essential in PR. Your clients and your co-workers will want to and enjoy working with you if you are able to remain upbeat, especially in stressful situations. It’s simply easier to work with people who are happy. The six tips below will help you stay positive, optimistic and on top of your […]

Lessons Learned from WestJet Airlines in Holiday Story-Telling

Last year WestJet Airlines’ holiday video was everywhere. Everyone was watching and sharing it. As I write this blog post, the 2013 video has 37,541,107 views. Why did people love it? It was a timely story. The video was posted December 8, when holiday traveling typically begins its uptick due to the holidays. There was […]