5 Years Out of College and Here’s What I’ve Learned Since

It’s been more than five years since I’ve graduated from Grand Valley State University – GO LAKERS! I earned a bachelor’s degree in advertising and public relations in 2012, and it feels like yesterday I was moving my tassel from right to left and walking across the stage to receive my diploma. Today, I’m in […]

LISTEN: MCCI SVP PR/Marcom Rich Donley Featured on WWJ-AM

MCCI senior vice president of PR/Marcom Rich Donley was interviewed on WWJ-AM on Monday morning regarding the aftermath of Hurricane Irma in Florida over the weekend. Based out of Orlando, Rich details his personal experiences with Irma (he’s safe!) Listen to the clip here:

6 Ways to Stay Positive in PR

Staying positive is essential in PR. Your clients and your co-workers will want to and enjoy working with you if you are able to remain upbeat, especially in stressful situations. It’s simply easier to work with people who are happy. The six tips below will help you stay positive, optimistic and on top of your […]

Lessons Learned from WestJet Airlines in Holiday Story-Telling

Last year WestJet Airlines’ holiday video was everywhere. Everyone was watching and sharing it. As I write this blog post, the 2013 video has 37,541,107 views. Why did people love it? It was a timely story. The video was posted December 8, when holiday traveling typically begins its uptick due to the holidays. There was […]

The Evolution of AP Style & What it Means for Your Organization’s Communications Strategy

The Associated Press Stylebook is considered the grammatical and stylistic bible of journalists (and public relations professionals). It’s the go-to reference for any questions, and for those in PR, knowing AP Style is akin to knowing a secret handshake – violate it by sending a press release rife with AP Style errors and you’re practically […]