3 tips to maximize your marketing’s answer to immediacy

We live in a world of “now, now, now” – call-ahead Starbucks orders, Amazon holiday shopping, instantaneous communication on social media – and there’s no slowing down on the startling exponential speed of disseminating messages. Immediacy is the one growing marketing trend businesses need to get ahead of, and fast. Whether it’s to tell the […]

5 Useful Tools for Social Media Monitoring

The internet produces some amazing statistics. Every 60 seconds there are 433,000 tweets 1,800 blog posts 70 registered domains 293,000 status updates on Facebook 4.7 million posts on Tumblr Do you know how many of those are about your brand?

Twitter Gets Caught With “Information Arbitrage”

Last Wednesday, Twitter CFO Anthony Noto was speaking to a financial analysts’ conference. These are important for any public company, but they’re hardly the kind of speaking engagement that would usually toss a company into the middle of what’s being called a “user revolt.”

Facebook Update: Messenger App

Have you heard? Facebook is now requiring users to install a separate app to use their message function. This app is called Messenger. The company’s tag line for the app is “Free texting from Facebook.” It’s interesting that all public forms of Facebook interactions are remaining on the main app, but private conversations are now […]

4 Ways to Use Social Media to Optimize Your PR Campaign

During an aggressive PR campaign, You. Are. Swamped. There is a strategy you’re implementing, there are tactics you’re executing and there is media outreach you’re engaged in and much, much more. One way you can increase awareness of your campaign even further is through the use of social media. I can’t stress enough how invaluable […]