How to Use Video in Your Marketing to Get Conversions

It’s a new year, which marks a new start for most marketers. But this time of year also inspires brands and marketers to look for ways to differentiate themselves and stand out to consumers in order to be noticed during the post-holiday timeframe. Brands are busy competing by offering free shipping, big sales, buy-one-get-one offerings […]

The Tell All: What You Need to Make a Quality Video

Producing high-quality videos takes more than one person and a good smartphone camera. In fact, sets can vary from small to large, and may involve very many people or just a few. Here at MCCI one day we can be exploring a manufacturing plant and the next we can be in an executive’s office for […]

Opening the Door to Editing

Growing up I used to recruit my friends and siblings to act in my latest and greatest movie idea. Unfortunately I didn’t own editing software, which forced my talent to be one take wonders and create our own special effects. I finally saved enough money to purchase my first editing software and I couldn’t have […]

4 Key Elements to a Successful Corporate Video

Producing a corporate video? Here are four tips to keep you on track in your preparations. 1.     Who are you Talking to? You have to identify who you’re creating the video for. Yes, you must identify your target market (no, not the store Target – where my wife could spend half her day and salary […]

Aiming for the Elusive Viral Video

What do babies, cats, chickens and the 80’s all have in common? All have the potential to become viral videos. Everyone has a favorite viral video. Maybe you found it searching on YouTube, saw it on a friend’s Facebook wall or heard a coworker laughing hysterically in the cube next to you. For me, Keyboard […]