Five Things Every Account Executive Must Know

Let’s talk about account services. Have you ever wondered what an Account Executive does on a daily basis? Account Executives normally act as liaisons for internal and external communications within an agency. Whether working in public relations or advertising, the main duty of an Account Executive remains the same; to cultivate and build relationships with clients. If you’re thinking about a career as an Account Executive, and want to know what it takes, continue reading for five pointers that will make the job a little easier.

  1. Communication Skills:
    As the primary point of contact for clients, communication skills are important. You must be able to communicate your client’s message effectively while also acting as the liaison between your client and the creative department. Progress reports and updates are simple ways to communicate strategic goals to the client and internal team.
  2. Time Management:
    In PR or advertising, there will come a time when you have multiple things due at once. When you start to feel overloaded, take a deep breath and start prioritizing. Pull out your calendar and create a list of when things are due. Once you have implemented a plan-of-action for upcoming projects, your workload will look a lot less scary and a lot more manageable. Don’t forget, if you’re really overwhelmed, always reach out for help (before it’s too late!)
  3. Attention to Detail:
    While perfection is impossible, it never hurts to strive for it. As a communications professional, it’s your job to catch every detail. The smallest error can be your biggest nightmare. After you double-check your work, always have a team member proofread before sending it to your client.
  4. Creativity:
    As the go-to for new media and communication trends, you will be called on to provide new ideas and strategies for clients. Go above and beyond, exceeding your client’s expectations by producing memorable work that will communicate key messages and leverage your client with the media. Keep those creative juices flowing!
  5. Trust Relationship:
    In order to produce creative content, you must be dedicated to your client and his or her goals. The best way to show your dedication is to ask for regular feedback — and then act on it. Asking for feedback from clients shows your commitment, ultimately improving your client relationships. Think of a process where clients can address their concerns and critiques. Show your client that you are committed to their business and value their input. Also, as appropriate and as the client desires, take the time to get to know them personally and go the extra mile by sharing articles and building a rapport. Even in a virtual world, there are easy ways to build connections, strengthen long-term relationships, and show the client you are thinking about their interests and goals.

As a rookie in my agency career, the most important advice I can give is to be ready to learn and develop new skills. You must be willing to adapt to change and research industry best practices frequently to stay competitive. Life at an agency is always evolving and as an Account Executive, you’ll be evolving right along with it.