This week Google expanded the use of mobile-friendliness as a ranking signal. This update is another step in Google’s plans to make the web more mobile-friendly. This new search algorithm judges websites and labels the results “mobile-friendly” if the accurate criteria is met. There are no degrees for mobile-friendliness, your site is either mobile-friendly, or it’s NOT.
So how do you know if your site measures up?
Google uses a number of factors when deeming a website mobile-friendly including load times, text sizes and link spacing. To help determine if your website passes Google’s test Google has provided a simple tool to test your website: the Mobile-Friendly Test. Along with the test results, Google provides links to resources on mobile-friendly design as well as a link to their PageSpeed Insights tool. This tool can be used to test your website’s speed and provides suggestions on how to fix page load issues.
Bonus: when you’re updating your website to be mobile-friendly you’re positively affecting your desktop website too (due to improved SEO and quicker load times)!