Lessons Learned at the North American International Auto Show


paul_auto_showYou may have seen all the North American International Auto Show videos circulating, but how much work does it take to actually shoot video there? A lot of energy and know-how about navigating the show floor. While this was personally was my first year shooting at the Auto Show, MCCI has 13 years of experience filming at NAIAS. Here are a few things I learned…


  1.  Pack light. We brought a camera, tripod, audio kit (not wireless because there is a lot of interference from other media stations) and a camera light. It's necessary to have light gear because there is always a crowd of other media, cameras, anchors, bloggers, photographers, etc.
  2. Early bird gets the worm. The earlier we arrived at the show, the better spot we got for vehicle reveals. Having a spot on the media risers is great for gaining a few feet of height over the crowd.
  3. Good shoes are priceless. Wearing comfortable shoes was very helpful, as we walked several miles a day throughout Cobo Center.
  4. Auto Show is very rewarding. Not only were we able to capture vehicles that had never been seen by the public before on video, but we were able to get the reactions from the automakers, media and general public. In the end we were able to put the story in perspective in the editing room.

What was your experience as NAIAS?