MCCI Team Spotlight with Billy Strawter


With a background in traditional marketing, Billy has over 10 years of experience blending traditional and digital marketing. After his experience working with international brands and manufacturing companies, he expanded his expertise to developing measurable digital marketing strategies backed by analytic data. He is MCCI’s #1 guy when it comes to SEO, web and graphic design, ecommerce, paid search/social, e-mail marketing, analytics and mobile design. Read what Billy has to say about MCCI below!


What do you love about MCCI?

While I love the entire team, I have to give a special shout out to my fellow Shinola watch wearing buddies. In all seriousness, I love that every day is different; that I'm fortunate to work across multiple verticals. I'm constantly challenged to find solutions.

Explain your role as a part of the MCCI family?

My title says Social Media Manager, however I split time between both social media managing and digital ad campaigns. Much of what I do falls under the category of “digital marketing,” so on any given day I spend a majority of it doing what I love most: engaging consumers online!

What’s the most challenging part of your job? Most rewarding?

Finding creativity every day is challenging. We don't schedule posts days or months in advance; while we certainly plan our calendar, social media is fluid. It can be difficult to find or create relevant content day after day. The most rewarding part of the job is seeing a community interact with and share the content we've worked so hard to create.

How do you spend your time outside of the office?

I enjoy reading, playing my acoustic guitar, or getting in 18 holes early on a Saturday morning.  A favorite tradition with my family is our semi-regular visits to Kresge Court at the Detroit Institute of Arts (DIA) for lunch. They usually have a pianist or string trio playing; it's so relaxing. Each visit we try to explore a different section of the DIA.

What’s biggest social media pet peeve and why?

My biggest social pet peeve is definitely the assumption that we can simply ask for a thing to go viral. It's a regular request. The truth is, making something go viral is part planning, part execution and a whole lot of luck. It really boils down to forgetting the social part of social media and just sharing a genuinely great story. (Hint: a PDF press release does not have the making of something that will go viral… There I said it.)