Spring Cleaning – PR Style


The sun is shining here in Detroit! Spring may be making its way here. I’m not sure about you, but I feel like I have all sorts of energy when the winter is breaking, it’s like I’m coming out of hibernation. I’m not sure what to do with all this extra energy so I thought, why not do some spring cleaning, PR style.

Here are some of my goals over the coming weeks:

  • Organize my email. Yes I have folders and sub folders galore, but I need to go through my inbox and file away things that no longer need responses/action on my end.
  • Update my media lists. Reporters and journalists are always on the move so it’s always a good time to make sure that all my go-to contacts are still at the same outlets/ still write for the same beat.
  • Revise client strategies. This is already underway here at MCCI; at the beginning of each year we like to meet with our clients to make sure we’re on a good track for the coming months regarding all the services we provide them.
  • Clean my desk. Really clean my desk… Tidying up my space allows me to think more clearly and prioritize tasks.

What are your spring cleaning PR goals?