Team Spotlight: Ryan Torresan

Today we recognize Ryan Torresan, who recently joined the MCCI team as an account director. In his free time, Ryan enjoys spending time with his daughters, taking advantage of Michigan’s weather, and activities like skiing and visiting family nearby. Find out more about Ryan and his role at MCCI:

What do you love about MCCI?

I love the integrity of the team and company.  It’s also a challenging, fast-paced environment that truly allows me to make an impact for my clients and fellow team members.

Explain your role as a part of the MCCI family.

It’s a perfect blend of marketing/advertising strategy, operations and teamwork.  I excel in a fast-paced environment that allows me to build processes to better support clients and deliver measurable results.

What do you like to do in your spare time?

Being a father of young girls, I spend a lot of time at tea parties in the basement, doing hair and watching Sofia the First.  Being in Michigan, I love to take advantage of the ski weather, bowl and play euchre.  I also enjoy playing basketball, cycling and visiting family nearby.

Favorite ad campaign of all time? Why?

De Beers “A Diamond is Forever.” For most people, when they think of getting married, at some point they think of a diamond ring.  During one of the roughest times in our country, The Great Depression, De Beers came up with a campaign to increase the demand for their product and introduced the idea that engagement is best sealed with a diamond ring.  Most people do not realize that before The Great Depression, diamond rings were not part of the wedding ceremony.  Today, diamond rings are pretty much standard for all weddings, and the company still uses “A Diamond is Forever” as its slogan.

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