The Evolving World of Video


Here’s something to mull over, 75 percent of communicators are increasing their visual storytelling in 2014.

Those companies recognize the effectiveness of sharing stories through the use of video because research data shows that a continuous flow of short videos increase visits, links, sampling, and inquiries regarding their content. That's why You Tube is now the #2 search engine on earth!

Short videos can and should focus on your expertise, products, technology, new initiatives, and outcomes. They should also focus on the knowledge of the people who drive that content.

In order to make a big splash in the visual storytelling pool, keep in mind the following points:

  • Personalizing your videos help people feel more connected to your business.
  • The more connected people feel to your story, the more inclined they are to want to learn more about you or research your company.
  • Try to populate your videos with relevant Google search results - it will drive traffic to your website and other channels.

Bottom line: visual storytelling has more traction, sharing, activity, touch and feel - and you have more brand activation.

Are you embracing the power of video?