What is the Relationship between Public Relations and Marketing?


Often times other industries perceive PR as a silo, off in our own little world… When in reality successful PR is marked by its relationships with other departments like Marketing for example. The very definition of PR (from the Public Relations Society of America) is “A strategic communication process that builds mutually beneficial relationships between organizations and their publics.”

Respectively, according to The American Marketing Association, Marketing is “The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”

Clearly PR and Marketing have a lot of cross over. But what really is the relationship between PR and Marketing? Below are just a few reflections of the PR and Marketing bond.

  • Communication. PR and Marketing work together to communicate their respective strategies and execute harmoniously to communicate to the proper audiences.
  • Storytelling. Consistency is crucial to success. PR and Marketing tell the same story across advertisements, media placements, branding and more to avoid brand confusion.
  • Sales. Whether it be traditional ad buys or social media, both PR and Marketing unite to develop content and graphic designs in order to gain/increase sales.
  • Counseling. It is the nature of both PR and Marketing to provide counsel to organizations in order to have a successful image and effective outreach to audiences.  

In short, the relationship between PR and Marketing is positive and collaborative.

As an integrated marketing firm, MCCI’s departments work together seamlessly to tell our client’s story. Not only does our PR & Media Relations department team up with Marketing & Advertising, but also with Social Media, Video and Web & Digital. This collaboration leads to effective client relationships resulting in client successes!