Marketing & Advertising
If you clicked through, that means we piqued your interest and you (potentially) believe in the same things we do.
If you accidently found yourself on this page, lucky you, you stumbled onto something that could change the entire trajectory of your business.
Understand that if you’re looking for a one-off service, we can certainly accommodate that, but holistically, all the elements of a Marketing & Advertising strategy must work together to build your brand.
From strategy to message development, to design and copy, your brand must work across all mediums – and that means breaking down walls that once existed between traditional advertising and digital advertising – as if there was a difference between the ‘real world’ and the ‘digital world.’
Raise your hand if you’ve heard of the good, fast, cheap, rule?
(OK, put your hand down, you look silly in the middle of your office with your hand in the air.)
In the good, fast, cheap scenario, you traditionally get to pick two and they are reductive to the third. For instance, good and fast will not be cheap, and cheap and fast will not be good – you get the idea. While we certainly appreciate the reality of that rule, we actually employ the story, experience, value rule when it comes to our clients. Basically, if you achieve a level of success in two of them, the third one is enhanced.
For instance, if you provide your customers a great story and experience, you increase your value. If you have great value and story, it improves a customer’s experience and ultimately turns customers into advocates.
That’s where our Marketing & Advertising department comes in.
Video & Production
Within the construct of the story, experience, value setting, video production is a great way to bring an idea to life. From concept to pre-production, to shoots, post-production, editing and animation, we’re full service and we’ve got the happy clients to prove it. And if video is all you want, we’ll make you a video; just be aware that we’ll also be looking for opportunities to help you expand your story and experience as we discover more about your business needs and how we can amplify value for your customers.
Social Media & Content Marketing
Run fast and far from any company that only does ‘social media marketing.’ Don’t get us wrong, there is a real opportunity to elevate your brand’s value through Social Media & Content Marketing. However, maintaining consistency in message, tone and design from one medium to the next is crucial, and those siloed social media agencies often miss the nuance of a greater brand or creative strategy. Social media marketing may play by different rules, but it should always tell the same brand story and build on your desired brand experience. One voice that is consistent in its purpose across all mediums – that’s the key when you’re trying to enhance value and move an audience from customer to advocate.
Web Design & Development
We have a love/hate relationship with Norman Doors.
For those of you who know where we’re going with this, you can skip down about five lines. For those who aren’t familiar, a ‘Norman Door’ is simply any door that needs explaining. Picture this, you’re walking up to a door and you realize that you have no idea how to use it. Basically, you start asking yourself questions about pushing or pulling, or dammit, maybe even sliding or swinging, and now you’re just hoping you don’t look ridiculous when you guess wrong. If you ever find yourself in this situation, it’s bad user design and bad user experience – the door failed.
Reinventing the wheel isn’t creative, it’s silly. Things work because they work, and we are constantly reminded of the balance between creativity and usability. Web Design & Development is the art of creating a 24/7 representative of your brand that passes all the heuristics, delivers on your brand message and engages your customers to take action.
When you add it all up, you get a focused brand story, an improved customer experience and elevated value in the eyes of your customers – and you get it all from one Marketing & Advertising agency.
Actually, it’s a little unfair to call ourselves a marketing agency or advertising agency. No, we’re actually more of an opportunity agency. Finding opportunity for our clients is job #1 and bringing ideas to life that inspire lasting relationships is an ever-evolving activity that can lead us (and you) into strange and wonderful places.
We’re not saying it’s a simple process, we’re just saying we’re damn good at it.