Water/Utility - Campaigns that advocate and transform

We have the power to change perceptions in the utility sector

Through purpose-driven marketing and communication campaigns, we not only can help you better reach your customers – but we also can transform them into becoming lifelong advocates for your brand.

We do that through a strategic and integrated marketing and communications approach that leverages our expertise in the water and utility sector.

Consider our work with the Detroit Water and Sewerage Department. Once viewed as just a bill collector, DWSD has become a brand that is now trusted and regarded by its customers. But here’s what is even more important: As a result of our work, more residents are paying their bills, enrolling in affordability programs and continuing to have access to safe, clean water.

Ready to transform your brand?

We advocate for our clients’ brands and the communities they serve.

Organizations like the Michigan Municipal League, which represents the utility sector, trust our work. Watch our webinar with MML on how to communicate complicated issues like the Lead and Copper Rule.
Our Brand Advocacy Portfolio

Detroit Water and Sewerage Department

Reaching residents for the Lead and Copper Rule

We developed a comprehensive packet of information that explained the lead service line replacement program to residents.

Water Resources Commissioner

Recapping the year’s successes

This award-winning piece showcases the brand identity we created for the Oakland County Water Resources Commissioner.

American Water Works Journal

Ghostwriting for national water journal

We ghost wrote this journal article about Detroit’s lead service line replacement program.

Detroit Water And Sewerage Department

Working Hard for Detroiters

This commercial captures the “Working Hard for You” brand we developed for DWSD.