Industries: Distilled Spirits

Services: Brand Development & Design

Benromach, a popular Scottish whisky, wanted an introduction to the U.S. markets. So, we created taste-testing events in Chicago bars that had an established presence in the social media space.

We didn’t stop there: These energetic launch parties also served as interactive “focus groups” for the company’s future rollout planning. Then we launched follower ads based on geographic locations of the Top 20 most popular whisky bars in the nation.

Results

We love to measure results. This campaign shows why:

438.7% increase in social media engagements
13.8% increase in per-Tweet impressions
Increased relevancy score on Facebook
Significantly lower per-follower costs (less than 99% of similar ad sets)