How we brought heavy thinking to light weighting

Industries: Consumer Goods / Fortune 500

Henkel – a Fortune 500 market leader – asked us to increase awareness in the Tier One automotive supplier and OEM competitive landscape of its light weighting innovations. That’s a heavy assignment, right?

We developed a strategic, proactive PR/media relations campaign, targeting key trade and local business media. This led to multiple media tours/interviews at Henkel’s North American automotive headquarters, plus stories in key media outlets – including a 4-page feature article. Blog engagement and impressions increased significantly month over month, ranking on pages 1 and 2 in Google results for key search terms such as “light weighting.”