Economic Development
A leading business law firm serving clients locally, nationally, and internationally from its Midwest base.
Challenge
Visibility expansion of an impressive firm.
As Honigman expands, its leaders want to expand its visibility in Detroit and other key markets across Michigan as well as in Washington, D.C. and Chicago. Working with the firm’s business development and communications team since 2018, we were tasked to develop strategies elevating their attorneys as subject matter experts through storytelling on multiple channels.
our process
Strategic storytelling across channels.
Through strategic media relations, media training, social media and video storytelling about the firm’s history, we shared Honigman’s stories with the media and other audiences on various topics. Law firm areas of expertise we promoted included: employment law; COVID-19 business impacts; merger & acquisition trends; diversity, equity and inclusion; community/civic leadership; legalization of cannabis in Michigan; commercial real estate; and more. We also included the firm’s philanthropic work in the community.
Public & Media Relations
Excellent visibility
Our efforts were featured in a variety of print, online and broadcast media outlets, local and national, providing excellent visibility and some new business for the firm. Additionally, we helped craft many award-winning nominations for programs developed by general interest, business and trade media.
Video Production & Editing
Honigman’s past, present and future
We emphasized community impact, key firm and legal milestones and Midwest growth by utilizing original interviews interspersed with historical photos, graphics and more. Our process included the management, outline, script, graphic development, interviews, asset gathering, and the editing of the epic end result.
