ISM2017 Conference

ISM

How we filled seats by driving online traffic

Industries: Global Supply Chain

The Institute for Supply Management (ISM) – the largest not-for-profit supply chain organization in the world – turned to MCCI for help promoting its major annual conference. First, we redesigned the website. Then we created a dedicated microsite and launched a digital and social media campaign targeting professionals. We followed that with strategic media relations.

ISM experienced the most paid registrations in the history of its conference – not to mention the most-ever media reporting on conference content.