Meritor

How we successfully advocated for change

Industries: Fortune 500 / Manufacturing

Meritor hired MCCI to develop a campaign targeting geographic restrictions in Canada for one of its products. So, MCCI delivered a strategic plan with critical messaging points, a microsite, social media and a targeted digital advertising plan. Our media relations team secured extensive national coverage, boosted by video content we produced.

Not only did the campaign result in a legislative change allowing the product on key Canadian roadways, we earned an International Association of Business Communicators (IABC) Detroit Renaissance Award for Advocacy Communication.