Economic Development, Transportation
Creating and delivering sustainable chemistry for everyday moments. PVS Chemicals enables the world through the safe and reliable delivery of chemistry, either created by the company or sourced through trusted partners.
Challenge
A simple misunderstanding.
When people hear “chemicals” they think: toxic. poison. not-in-my-backyard. PVS Chemicals needed to refresh its identity as a global manufacturer, distributor, and marketer of high-quality products. Already standing out in safety and their own “Nicholson Nine” principles, now they needed to ensure that they could change the public’s mind.
our process
Chemistry for daily life.
When asking a company what sets them apart from others and their competitors, PVS’ first thought was to point out that this family company shouldn’t be negative to the general populous. After all, Chemistry wasn’t just scary chemicals and burns - but in the soap we use, the cleaning products on all our shelves, the food cleaning products necessary in manufacturing. We used branding and messaging tactics, video production and editing, web development to deliver results.
Marketing & Advertising
Modernize mindsets
Re-evaluating the messaging of PVS Chemicals and turning it into the lively ‘Chemistry for Daily Life’, we worked closely with the client to redesign their logo. Moving away from the hexagonal shape, we stayed true to their start and fleet of trucks - by establishing a logo with a softer font and containment themes.
Video Production & Editing
New and fresh
The refreshed brand of PVS was elevated by utilizing video to re-establish the mental antipathy to chemical trucks in relating the ‘new’ PVS with images of how these transport trucks benefit the daily life of everyday persons.
Web Design & Development
Modernize mindsets
After the established messaging and brand, the website is the primary platform to re-educate PVS’ users about the true nature of chemical distribution and engage buyers to learn more about the company’s capabilities to aid them. We included: responsive design, ADA compliance, event resources, job boards, SEO and an excessive product database in this build.
Award Winning!
Award Winning!
Award Winning!
